The accessories designer makes her first customer appearance in the U.S. with the integrated luxury retailer to celebrate her Neiman Marcus Award
Luxury retailers must continuously reinvent themselves to connect with customers in meaningful ways, and no one does this better than Neiman Marcus, who recently launched an exclusive collection called ‘Midnight in Paris’ with designer Amina Muaddi. The collection, which features 13 styles across ladies’ shoes and handbags, is in celebration of the Neiman Marcus Award she received earlier this year.
“Amina exemplifies the strength of ingenuity through her innovative footwear and accessories designs,” says Lana Todorovich, Chief Merchandising Officer at Neiman Marcus. “Leaning into our history as brand builders, we identified her talent early in her career. Naming her a Neiman Marcus Award recipient was a nod to Stanley Marcus, who believed in celebrating tastemakers at the forefront of their careers.”
The collection features Muaddi's instantly recognizable inventive designs, such as the Caroline Crystal Slipper, Leila Slipper and Rosie Slingback, pictured here.
The Neiman Marcus Awards were relaunched last fall and serve as a new platform to connect customers with immersive experiences and exclusive collections, while also recognizing and amplifying breakthrough luminaries in fashion globally. The platform includes the return of the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion, a legacy established by Carrie Marcus Neiman and Stanley Marcus 85 years ago, as well as two expanded categories: the Neiman Marcus Award for Creative Impact in the Field of Fashion and the Neiman Marcus Award for Innovation in the Field of Fashion, the latter of which Mauddi received earlier this spring.
“The reimagined Neiman Marcus Awards platform embodies our differentiated business model, connecting brand partners to the American luxury customer in new ways,” says Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights.
Tina Chen at the post-launch party dinner at Chateau Marmont.
Muaddi's collections combine centuries of shoe-making expertise with a modern global fashion perspective. The Jordanian and Romanian designer translates her innovative energy into impeccable creations, providing customers with an unparalleled sense of self and confidence when they wear her pieces. She represents the power of creativity, and quickly captured the devotion of the Neiman Marcus customer.
The ‘Midnight in Paris’ collection features her instantly recognizable inventive designs, combining unique shapes with unexpected materials. The assortment includes classic silhouettes such as the Rosie and Camelia, along with new styles in crystal embellishments, ranging from rich shades of blue to striking metallics. Muaddi’s classic design codes are prominent throughout the collection, including the signature CL heel. Her bold colors in handbags are both fashion-forward and show-stopping.
To celebrate the launch of ‘Midnight in Paris,’ Muaddi recently made her first US in-store appearance at Neiman Marcus Beverly Hills.
To celebrate the launch, Muaddi recently made her first US in-store appearance at Neiman Marcus Beverly Hills, mingling with customers and friends of the brand. Guests were treated to a memorable evening with the designer, where she personally presented the collection, speaking to the inspiration behind her eponymous designs. The in-store event was followed by an intimate dinner at Chateau Marmont with industry notables and personal friends of Amina.
“I was thrilled to create this capsule for Neiman Marcus following up the humbling recognition as their first recipient of the Neiman Marcus Award for Innovation in the Field of Fashion,” says Amina Muaddi, Founder and Creative Director. “I wanted to design a glamorous collection that would reflect this special moment in my career but would relate to every woman with an occasion to celebrate. And experiencing the joy of treating ourselves to a dazzling pair of shoes or a beautiful purse is simply a reminder to celebrate ourselves at any given moment. This collection is like a beautiful, moody, bright night and I hope our customers at Neiman Marcus will feel radiant while wearing it.”
Neiman Marcus has a robust history of cultivating relationships with designers and helping brands develop into successful global businesses. After Muaddi launched her first collection in 2018, Neiman Marcus quickly identified her talent and launched her line in Fall 2019 to great acclaim. Since her debut, the retailer has expanded the depth of investment from four to 17 stores, including online. Beyond her iconic pumps, the product offerings seasonally include ballerinas, mid-heels, a broader range of boots and booties, and her recently launched handbag collection.
Ryan Destiny and Amina Muaddi at the post-launch party dinner at Chateau Marmont.
Through the Neiman Marcus Awards program, the retailer is able to strengthen ongoing relationships with brand partners through creating unique activations and immersive experiences. As additional recipients of this year’s awards, Brunello Cucinelli will unveil a second exclusive collection in Fall 2023 inspired by Hollywood Glamour, followed by Jonathan Anderson for LOEWE who will develop an exclusive activation in 2024. The luxury retailer is already ideating around year two of the reimagined awards platform.
Customers can shop the ‘Midnight in Paris’ collection across all three facets of Neiman Marcus’ integrated retail model. The collection is in select stores, including Dallas NorthPark, Houston, Bal Harbour, Atlanta, Beverly Hills, Fashion Island, San Francisco, Las Vegas, Chicago Michigan Avenue, Boston, Tysons, Short Hills, King of Prussia, Troy and Miami Coral Gables.