UNKNWN and DIESEL brought together a star-studded crowd for the launch of DIESEL’s new sneaker line.
DIESEL launched PROTOTYPE, a new innovative sneaker which was designed by renowned designer and creative director, Glenn Martens. The sneakers made their first debut in the Spring/Summer 2022 presentation, which assisted in setting the tone for the future of footwear for the brand.
The Thursday, January 27 launch party was hosted by UNKNWN, a Miami-based retail store and brand concept located in the heart of Wynwood. UNKNWN was created with a mission to foster the community through experiences, workout classes, curated products and exclusive collaborations. The launch of DIESEL’s PROTOTYPE was a prime example of how UNKNWN aims to create special events and moments within the space.
The event consisted of an A-list guest list, with attendees including rapper Jadakiss, model Amelia Gray Hamlin, singer Shenseea, and athletes P.J. Tucker of the Miami Heat, Anthony Walker of the Cleveland Browns and many more. Entertainment for the evening included performances by Talia Goddess and Ronny J.
DIESEL completely transformed the space, with the classic red DIESEL logos on the interior and exterior of the space. The event also included many noteworthy activations including many photo moments, QR codes for unique product fittings via AR, gifts with purchases and specialty cocktails.
The sneakers alongside other unique DIESEL library pieces were also on display and available for purchase.
This event was quite a success with an amazing guest list and a vibrant party atmosphere.