Dior Parfums unveils Sauvage Eau Forte—a revolutionary water-based fragrance offering groundbreaking freshness.

Dior has once again pushed the boundaries of fragrance with the launch of Sauvage Eau Forte, a groundbreaking addition to the iconic Sauvage line. This new release is more than just a scent; it is a bold exploration of the intersection between nature’s raw power and modern innovation. Sauvage Eau Forte is the first high-concentration men’s fragrance from Dior to be crafted in a water-based formula free of alcohol. This marks a significant departure from traditional fragrance composition. This innovative approach, exclusive to Dior, is a testament to the brand’s commitment to pioneering new territories in perfumery.

Dior perfume creation director Francis Kurkdjian’s vision for Sauvage Eau Forte was to capture the physical and symbolic power of water in a fragrance that harmonizes contrasting elements. “It’s a perfume with the freshness of the water,” he says. Moving away from traditional citrus notes, he focused on a flight of fresh and aromatic spices to create a scent that is both refreshing and enduring. “Thanks to the alcohol-free formula, I succeeded in drawing out this freshness to the extreme,” Kurkdjian explains.

“Thanks to the alcohol-free formula, I succeeded in drawing out this freshness to the extreme.”–FRANCIS KURKDJIAN

The fragrance explores the sensation of contrast, balancing a wet effect and woody amber sensuality, and deconstructs the traditional men’s fougère by introducing a new kind of spicy freshness. Sauvage Eau Forte blurs the lines between an eau de toilette and a parfum, delivering a scent that is both fresh and long-lasting.

Kurkdjian elaborates on his approach: “I imagined Sauvage Eau Forte as a composition graced with both the freshness of an eau de toilette and the intensity of a parfum,” he says. The result is a unique blend captured in a revolutionary water-based formula, which melts into the skin, releasing a fresh and luminous sensation that remains intensely sensual. “Its fragrance really is an ‘eau forte,’” says Kurkdjian, “a tenacious and tremendous expression of personified living freshness.”