DJ Khaled's New Business Venture Becomes Another Hot Hit, And It's Finger-Licking Good
By Paige MastrandreaBy Paige Mastrandrea|January 19, 2022|Food & Drink, Feature,
MUSIC MOGUL AND ENTREPRENEUR DJ KHALED STRIKES AGAIN, THIS TIME BRINGING LIP-SMACKING WINGS TO MIAMI WITH HIS NEW BUSINESS, ANOTHER WING.
DJ Khaled continues on his mogul status trajectory as he enters the food industry with Another Wing. PHOTO BY IVAN BERRIOS/COURTESY OF REEF
If there’s one thing we know about DJ Khaled (@djkhaled), it’s that he’s the king of catchphrases. Capitalizing on his cheekily coined “another one” mantra, Khaled has embarked on his latest endeavor to bless the 305 with seven signature flavors from Another Wing (@another.wing). Thanks to REEF (@reeftechnology), the Miami-based operator of virtual restaurants that took the city by storm in 2021, guests can now order Khaled’s beloved Another Wing on demand via delivery apps. Featuring bone-in and boneless wings showcasing Khaled’s larger-than-life personality with names like Un Un Un Believable Buffalo; Don’t Quit Nashville Hot; You Loyal! Lemon Pepper; Honey! Honey! Hot Honey; and the signature They Don’t Want You To Win Truffalo, the options are both bountiful and scrumptious. After debuting with a Miami pop-up in November that attracted foodies and pop culture connoisseurs alike for photoworthy moments and wings galore, Another Wing is poised to become Khaled’s next big hit with a global expansion plan to open in 150 locations in 30 cities throughout the world. “Another Wing is the result of DJ Khaled’s legendary creativity colliding with REEF’s best-in-class kitchens platform, the fastest-growing restaurant business in the world,” says Alan Philips, REEF’s chief creative officer. “By launching on three continents and 165 locations at the same time, REEF is sharing with the world how brands can use our platform to scale with unprecedented speed and minimal capital investment.” In a dynamic partnership that catapults Khaled to a whole new genre of creative expression, the music mogul and REEF bring the finger-licking delicacy to the comfort of homes throughout the U.S. one wing at a time.
DJ Khaled continues on his mogul status trajectory as he enters the food industry with Another Wing. PHOTO BY IVAN BERRIOS/COURTESY OF REEF