Jay-Z's Roc Nation and Modern Luxury Media are teaming up for the launch of a new multimedia property called EDITION by Modern Luxury.
Launching in the winter of 2021, EDITION "will offer the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities," according to the press release.
EDITION's storytelling will encompass everything from print to digital, social media, and experiential activations, as well as insider audio and video content that can be unlocked with tokens hidden throughout the issues.
Award-winning journalist Isoul H. Harris, formerly of UPTOWN, will helm the publication as editor-in-chief. Harris will work closely with both Roc Nation's EVP of strategy and communications Jana Fleishman and the team at Modern Luxury. "With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space," Harris said.
"Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content. We couldn't think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community," chief executive officer and co-founder of Roc Nation Desiree Perez said.
President of business operations and strategy for Roc Nation Brett Yormark added, "The importance of elevating the voices of such a powerful community has never been greater. We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward."
"Since our founding, it's been Modern Luxury's mission to focus on the importance of creating connection and community. Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it's our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect. This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space," John Amato, principal at Modern Luxury Media, said.
Michael Dickey, chief executive officer of Modern Luxury Media, added "This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space. Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity."
Sign up here for EDITION alerts in the coming months before the winter 2021 launch.