Before they were everywhere, product images were always a big deal in marketing and advertising. An ad can make or break a product, and a photo can make or break an ad. Creating good product images for ads is a matter of life or death for product success. It goes, and it went beyond capturing a high-quality image.

When digital platforms came about, they were willing to put ads with product images anywhere and everywhere. Product photography is more important than ever, and this includes the tools and technology used to enhance and advertise these images.

“FocalStudio essentially is a platform that automatically generates images to maximize advertising conversion rates,” says Chris V Gomes Muffat. “So there’s a lot of what we call AB testing, and the AI will learn from the user interaction with the features whether or not the pictures are successful. So that’s it in a nutshell.”

Chris V Gomes Muffat is a veteran tech entrepreneur best known for his security expertise. Recently, he’s shifted his focus to AI and created three separate companies that use AI differently. FocalStudio is a B2B service that helps advertisers create product photos that do the job.

Muffat is a big believer in creating inviting and accessible user interfaces that don’t exclude people new to certain kinds of technology.

“My philosophy for product design is simple: it needs to be easy to sell, deploy, scale, and adopt,” he says. “The user should be able to connect to the app and intuitively understand how it works without requiring a training session.”

Upon uploading a picture of their product, users can chat with a chatbot to provide information about their brand identity get ideas for product images and their desired outcome. Once the tool has finished creating the image, users can edit it and make all kinds of variations.

The features and functions of FocalStudio allow for some unique benefits for its users. A great example is the way the tool enhances targeting. Traditional ad campaigns blast the same image across all communications. FocalStudio makes it possible to create variations on a product image that will target specific demographics and help boost conversion rates.

This type of fine-targeting goes beyond demographics and can be used to display region-specific variations of ads. The bottom line is that this AI-powered tool offers adaptability, unlike its predecessors.

Thanks to FocalStudio, creatives and companies can easily create all the product images their campaigns need. The tool saves them money, makes the ads more effective, and even helps with the aspect of legally complying with marketing regulations.

Under the guidance of Muffat, Promptify.com, and Aithos.ai, FocalStudio focuses on enhanced user experience. They have standardized creativity and made it so that every brand can have stunning and compelling images of their products done in minutes. AI is creating a brave new world, and Muffat wants FocalStudio to be the gateway to the future.