Euphoria’s second season has come to an end, and while we don’t want to spoil anything for you, the real favorite character of this year’s HBO mega-hit was the retro fashion.
From Maddy’s black Versace tube top to Fezco’s Nike Air Max2 CB94s, fans of the eye-popping and emotionally intense series are going totally gaga for these looks—and many of you are shelling out the cash to bring these pieces to your own closet.
According to a recent report by eBay, search and sales numbers for the dresses, accessories and jackets worn by Euphoria characters are spiking hard.
See also: Back in Our Day: 9 Times Fashion Brands Got Cute With Nostalgic Retro Collections
That Versace top Maddy wore? It saw sales rise by 40 percent after airing, and those Nikes Fez rocked absolutely skyrocketed with a 233 percent sale increase.
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Shoes were particularly popular among Euphoria shoppers. The Puma sneakers Rue’s little sister Gia wore in Episode 5 saw a 62 percent increase in sales between January 31 and February 6.
Rue, played by Zendaya, was seen wearing blue Converse kicks, and those saw a sales spike of 34 percent, while the Prada sandals worn by Cassie and Buffalo sneakers worn by Jules enjoyed a sales spike of 36 percent and 78 percent respectively.
As for dresses, the most popular on eBay were worn by Maddy and Lexi. The black crepe Miu Miu dress worn regularly by Lexi with white collar and sleeves saw a bump of 25 percent more sales throughout the season’s airing, while Maddy’s black Akna Damien mini dress from Episode 1 made a big wave, inspiring 18 percent more customers to buy black cut out dresses across the marketplace.
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You might have noticed the vintage Malcom X t-shirt Rue wore in Episode 6. That inspired a 53 percent search increase for apparel featuring the revolutionary icon. Meanwhile, searches were up 38 percent for the Palace track jacket that Fez sported in Episode 2.
As for accessories, the big winner was that impressive heart-shaped pendant from Tiffanys that Nate gifted Maddy after their big break-up—because theirs is a complicated relationship we all can’t help but love?
Whether you loved or hated this season’s storyline, the numbers don’t lie. The retro-futuristic looks of Euphoria are as big a hit as the show itself. Whether you’re digging for the look on eBay or searching for something in the spirit of your favorite character on Dolls Kill, Fashion Nova or other vibrant fashion brands, we have a feeling we’ll be seeing the influence of these characters on runways and city sidewalks for seasons to come.
Photography by: Eddy Chen/HBO
