When running a business, you might start to worry about your competitors. It’s even possible that new companies will come onto the scene after you’ve demonstrated your amazing idea! Experts at JES International Group know it can be hard to stay on top. Here are their three actionable tips to help you stay ahead of your rivals.

1. Know your competition.

You need to study your competition before you start your business. This ensures that you’re creating a company that can stand up against them. However, you need to continue to do this as your business expands. Pay attention to what they’re doing right and what they’re doing wrong. “Weak points in your competition is great news for your company,” said JES International Group founder Jose Nazar. “You can use them to make sure that your services are more enticing.” Figure out how large they are and what goals you’ll need to reach to compete with them. You can also look to their products or services for inspiration.

2. Differentiate yourself from your competitors.

Once you know your competitors, you need to show customers that you’re different. Pay attention to what your competitors do wrong and make sure that you do those things better. You can change up the services you offer in order to make yourself stand out and be more enticing for some of their current customers. Focus on being the best in the business, and clients will come.

3. Look to the future.

If you’re not looking to the future, you’re missing out. Plan ahead to stay on top of the game and keep your products and marketing up to date. Start developing new projects before the old ones run their course. Try to make new features before your competitors think of them. You should also create goals for your company, so you’re not behind down the line. “Never become complacent,” said Samir Nazar. “You won’t succeed unless you’re at least one step ahead.”

Working on your business takes time and energy. However, if you can find ways to differentiate from your competition and look to the future, you could find great success down the line.