Fendi’s debut fragrance collection gets personal as each member of the Maison crafts unique scents that poetically express special memories and moments.

For Prima Terra, Kim Jones worked with perfumer Quentin Bisch to encapsulate the essence of southern and eastern Africa, where Jones spent much of his childhood

“Fendi has this beautiful sense of family,” muses Delfina Delettrez Fendi as we sit on the terrace of the brand’s iconic headquarters overlooking the hills of Rome. I have gathered with multiple generations of the Fendi (fendi.com) family to toast the Italian luxury fashion house’s launch of its first fine fragrance collection. “We are at the door of a very important celebration, as next year, we will celebrate 100 years of this incredible family and enlarged family history that is Fendi,” Delfina explains with her mother, Silvia Venturini Fendi, and other family members nearby. “And so what is better than creating a new and celebratory project with seven scents? It is like entering into the Fendi universe with all of your senses.”

“The process was incredible—so emotional, so precise,” says Delfina. “We really went deep into things. … And it was emotional because, in a way, it was bringing me back to a lot of olfactory memories,” she shares. “But also, it was emotional because I could finally give them a scent to my grandmother, who I never met. So being able finally to smell her perfume... and give a sense to her face, it’s really incredible.”

Silvia Venturini Fendi.

“The fragrance collection tells the story of Fendi from another point of view,” notes Silvia. “It expresses the essence of the maison in a different way by telling its story in a different language. Today, at Fendi, we can readily say that we have explored and used all the senses.”

Delfina Delettrez Fendi

“The fragrance collection tells the story of Fendi from another point of view. It expresses the essence of the maison in a different way by telling its story in a different language.”–SILVIA VENTURINI FENDI

The storied luxury fashion house is known for its exceptional craftsmanship in fashion. Fendi’s foray into fragrances promises a new layer of allure to its brand, offering a sensory journey through a lineup of seven unique scents. Each fragrance in this meticulously curated collection is inspired by the Fendi family’s vibrant personalities and shared memories—a testament to the deep-rooted heritage and creative spirit that has fueled the brand for generations. At the heart of the collection is the essence of Fendi’s identity, woven into the olfactory experiences created by some of the most talented perfumers in the industry.

Each fragrance offers a unique story and an intimate glimpse into the world of one of fashion’s most revered families.

The collection opens with Casa Grande, a tribute to Adele Casagrande Fendi, the matriarch whose vision and name set the foundation for Fendi’s destiny. This fragrance symbolizes the grandeur and elegance of the Fendi maison, encapsulating the spirit of a legacy that has flourished over the decades.

Dolce Bacio honors Anna Fendi. This scent resonates with the tenderness of a mother’s kiss, reflecting the sweet and enduring bond within the Fendi family. It’s a fragrance that captures the essence of familial love and artistic passion that Anna embodies.

The collection is available exclusively at fendi.com and in select Fendi boutiques including the 57th Street and Saks locations in Manhattan, Miami Design District and Bal Harbour Shops, Rodeo Drive in Beverly Hills, The Shops at Crystals in Las Vegas, Royal Hawaiian Center in Honolulu, South Coast Plaza in Costa Mesa and The Galleria in Houston.

Silvia, the creative mind behind Fendi’s iconic Baguette and Peekaboo bags, is represented by Perché No. This fragrance embodies her philosophy that nothing is impossible at Fendi, offering a scent that is as bold and adventurous as her designs.

“The process was incredible—so emotional, so precise. We really went deep into things. … And it was emotional because, in a way, it was bringing me back to a lot of olfactory memories.”–DELFINA DELETTREZ FENDI

The fourth and fifth scents, Ciao Amore and Sempre Mio, are inspired by Silvia’s daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi, respectively. Ciao Amore celebrates a spontaneous and heartfelt greeting, while Sempre Mio honors the continuous thread of heritage that Delfina weaves through her work.

The collection also features a playful nod to the younger generation with La Baguette, inspired by Tazio and Dardo Vascellari Delettrez Fendi. This scent merges the simplicity of youth with the iconic status of the Baguette bag, blending tradition with modernity.

Completing the collection is Prima Terra by Kim Jones, which narrates the landscape of his childhood. This fragrance invites one to explore the earthy tones and textures that have shaped his creative vision, adding a poignant touch to the overall narrative.

La Baguette

Prima Terra resonates with me so deeply and profoundly that the response is emotional. Like any great work of art, music or poetry, I am moved to tears. Jones worked with perfumer Quentin Bisch to encapsulate the essence of southern and eastern Africa, where Jones spent much of his childhood, through tangerine from Calabria and Sicily, rosemary from Tunisia and Morocco, and an earthy element that exudes the tranquility and grounding smells of the soil after a storm. “When we created the fragrance, my desire was to bring together all the scents that made up this chapter of my life: my youth in Africa,” Jones says. It is a work of pure poetry that hits me right in the heart—and, like all of these olfactory compositions, a love song to the sacred memories of the past.