APPEALING TO THE FASHIONISTAS OF MIAMI, FRED BLACK OPENS ITS CHIC STOREFRONT IN MIAMI’S SUNSET HARBOUR NEIGHBORHOOD.

Stylish interior of the Fred Black boutique in Sunset Harbour PHOTO BY RICHARD GUATY

Daring women to embrace their true selves and be bold from both the inside and out, Fred Black opens its first storefront in Miami’s Sunset Harbour neighborhood, inviting fashion and arts lovers to gather together in one inviting setting. Created with three key pillars in mind—1. Fashion is the purest form of expression; 2. Every day is a celebration; and 3. Clientele must be inspired—founder Amanda Mullen has beautifully set out and achieved this goal.

Fred Black founder Amanda Mullen PHOTO BY RICHARD GUATY

The name of the store is inspired by her two loves—family and fashion—with the name Fred paying homage to her adorable son Freddie, and Black nodding to the timeless notion of the little black dress. Serving as a place where Miami’s fashionable ladies can come to find the showstopping looks for a special night out or the comfortable wardrobe staples to take them from day to day, there truly is something for everyone.

Throughout the boutique, shoppers will delight in everything from going-out attire to everyday jeans, homewares and chic accessories. PHOTO BY RICHARD GUATY

Aside from featured fashion brands that include Fleur du Mal, Cami NYC, Bec + Bridge, Significant Other, Trois, Cinq à Sept, Lamarque, Dannijo, Rachel Comey, Janessa Leone, SLVRLAKE Denim, KBH Jewels and more, shoppers will also delight in a selection of beautifully curated accessories and home items.

From chic and everlasting jewelry to perfume, shoes or candles, the shopping experience is a 360 delight. Merging together Mullen’s love for art and culture, she’s also curated a gorgeous collection of artworks that embrace Miami Beach’s rich history, ranging from artists that include Marilyn Minter, Bert Stern, Laurie Simmons, Deborah Turbeville and Daniel Cherbuin.

PHOTO BY RICHARD GUATY

As diverse and uniquely beautiful as the city of Miami itself, Fred Black invites women of all shapes and sizes, ages and backgrounds to enjoy the carefully curated playground of fashion, challenging women to be bold, daring and inspiring.

“I am thrilled to open my first location on Miami Beach,” says Mullen. “I look forward to sharing my love of fashion and art with the beautiful city of Miami Beach.” 1935 West Ave., Miami Beach, @fredblack_store

PHOTO BY RICHARD GUATY