Who says pizza can’t change the world? The XO TEAM, the internet’s biggest creator house with a staggering 42,000,000 followers on TikTok, is here to challenge that notion. When Gary Grey, Maddie Joy, and the rest of the XO Team recently arrived in a Tesla Cybertruck loaded with $4,000 worth of Doughbrik’s Pizza, it wasn’t just about feeding the masses— they delivered a masterclass in innovative marketing that doubled up as the launch party for the newest meme coin in town, the Peperon coin.

On a mission that mirrors the spirit of Bitcoin Pizza Day, the XO Team turned a simple meal giveaway into a citywide spectacle in Los Angeles, handing out 200 free pizzas across Santa Monica, Beverly Hills, and Hollywood. The streets buzzed with the aroma of pizza and chatter about this new cryptocurrency, designed to be as impactful in the digital world as the team is in real life.

“We spent $4000 but fed the whole city,” founder Gary Grey shared. “Thirteen years ago, one guy traded 10,000 Bitcoin for two pizzas. At the time, 10,000 BTC was worth about $41. Now it’s worth $700 million!” Grey believes the crypto space is still evolving, and there’s no telling what tomorrow will bring. This is why savvy traders accumulate coins with real-life utility and potential. “Peperon is aiming for the moon; we’re here for it!”

From their humble beginnings as Eastern European vloggers, Gary Grey and Mary Senn have steered the XO Team to global recognition. In a remarkably short span, they’ve ascended to success with their XO Music Label and a social media empire that commands over 100 million followers. The team’s mission has always transcended mere content creation; it’s about inspiring and exciting their audience along the way.

Peperon coin is their latest project, blending the viral nature of meme coins with a robust strategy to engage and expand their global community. By fusing the worlds of pizza, crypto, and show-stopping stunts into one deliciously disruptive phenomenon, the XO team has once again made history, reflecting the very spirit the creators of the meme coin hoped to imbue.

“PEPERON was born in a small village in Italy, inspired by the traditional art of making authentic pepperoni and fueled with Pepe power,” the meme coin team explains on their website. “From its early days, PEPERON has been all about bringing the true taste of Italy and the magic of memes to the crypto community.”

A relatively new phenomenon, the cryptocurrency space has been flooded with countless projects and meme coins in recent years, all vying for the #1 position. The deafening hype can make it hard to stand out, but PEPERON is doing so regardless.

“PEPERON is a celebration of community, creativity, and the joy of sharing,” the developers explain. “$PEPERON is built by the community, for the community. It’s a token that thrives on the energy and enthusiasm of its supporters.” The team also promises its community the chance to participate in exciting promotions, giveaways, and exclusive NFT drops.

“Chi dorme non piglia pesci — those who sleep don’t catch fish, or in our case, those who sleep miss out on the $PEPERON launch!” the reiterate. On their part, the XO team isn’t just riding the crypto wave—they’re making sure it’s as flavorful as the pizzas they shared, proving once again that when it comes to entertainment, they’re not just participants but trendsetters.