By: Robert Lovi By: Robert Lovi | May 2, 2022 | Culture,
The Mercedes-AMG Petronas F1 Team and FTX are launching a unique series of NFTs to engage with fans in new ways.
See Also: Transport to An Electric Beach Paradise With Miami's FTX Off The Grid Festival
The team will be collaborating with a series of artists throughout the 2022 race calendar, creating race-inspired artwork that fans can collect, trade, and own. FTX, one of the world's most innovative cryptocurrency exchanges, is developing this project alongside the Mercedes-AMG Petronas F1 Team.
Throughout the year, the Team and FTX will release free-to-claim NFT "Ticket Stubs" - artistic interpretations of a Mercedes AMG Petronas race ticket - as well as unique and rare NFTs created by some of the world's top artists that will be auctioned off at various points during the 2022 season, beginning in Miami.
The series of NFT Ticket Stub will allow fans to build, trade, and collect their own NFT Ticket Stub collection throughout the season, giving fans even more ways to interact with one another and forming a new community of collectors and traders with a shared love of racing and digital art. There will be 2,500 free-to-claim NFT Ticket Stubs at most races and 1,000 limited editions NFT Ticket Stubs developed in partnership with different artists at up to five events during the season.
"Finding new and innovative ways to engage with our global fanbase is a key priority for the team," said Richard Sanders, Commercial Director of the Mercedes-AMG Petronas F1 Team. "Alongside FTX, we are thrilled to launch our 2022 collection of NFTs created by some of the world's most talented artists, starting with Mad Dog Jones. Collecting memorabilia has always been a huge part of following your favourite sports team and we're excited to create these genuinely cool digital collectibles that will also unlock new ways for fans to be closer to the Mercedes-AMG Petronas F1 team."
Several unique NFTs created in partnership with multi-disciplinary artist Mad Dog Jones will be unveiled during the 2022 F1 Miami race weekend, the first of a series of limited edition NFT collections designed by various artists throughout the season. Two special NFTs will feature the 2022 Miami cars driven by Lewis Hamilton and George Russell, with both drivers wearing Mad Dog artwork on their rear wing endplates during the race. The rear wings, which were recently seen on the Mercedes-AMG F1 W13 in Miami, will be auctioned off alongside their Mad Dog NFT counterparts.
The NFT auction will take place on the FTX US NFT marketplace exclusively. The revenues from the auction will benefit Ignite, a collaborative charitable effort between the Team and Mission44 to promote more diversity and inclusion in racing.
Starting on May 6, fans can collect a limited edition run of 1000 Miami-inspired NFT Ticket Stubs produced by Mad Dog at nftmercedesamgf1.com. The team will also issue the limited edition NFT Ticket Stubs for the season-opening races in Bahrain, Saudi Arabia, Australia, and Italy at the Miami Grand Prix after four races have already been completed in the 2022 Formula One season. Fans who register during the Miami Grand Prix will receive these NFT Ticket Stubs randomly.
"The Mercedes-AMG Petronas F1 Team is known for innovating and pushing the limits in their sport and the upcoming NFT collections reflect that ethos. FTX is excited to collaborate with the team on this auction connecting unique NFT artwork with a key component of Lewis' and George's Miami cars in a first for the team and sport. We hope this exclusive collection along with all the exciting events we have planned in Miami for race week will be an amazing experience for NFT collectors and long time F1 fans who want to be a part of racing history," said Avi Dabir, Vice President of Business Development, FTX.
The Mad Dog Jones collection auction starts at 10:00 a.m. on May 6, ahead of the first practice in Miami, on the FTX US NFT Marketplace, and will run through May 13.
Photography by: Courtesy FTX Off The Grid