Jersey wool turtleneck, price upon request, at Dior Homme, Design District; braided band with diamonds, price upon request, at beladora.com; watch and signet rings, all G-Eazy’s own.
Gerald Earl Gillum came to music by way of old-school favorites: Beethoven’s Fifth, Vivaldi’s Four Seasons, Dr. Dre’s “Nuthin’ but a ‘G’ Thang.” Before he was known as the rapper G-Eazy, young Gillum soaked up sounds at home in San Francisco’s East Bay, where his grandparents and single mom played lots of classical records, and the kids in the streets and clubs blasted West Coast rap.
Gillum didn’t fit the mold of hip-hop breakout star. Six-foot-four and white with hair slicked back like James Dean, he looked more greaser than gangsta, but his gift with beats and a desire to earn cash and acclaim pushed him toward the mic and the rowdy adoring crowds.
While studying music at Loyola University in New Orleans, he created mixtapes as digital downloads that grew so popular, he was opening for Lil Wayne and Drake before graduating in 2011. He released his first major-label album, These Things Happen, in 2014 and landed his first Top 10 Billboard single the next year with “Me, Myself & I.” World tours, a collab with Britney Spears and TMZ-tracked canoodles with singers Lana Del Rey and Halsey made him full-on famous. Here’s the man who makes it look eazy being G.
Big Fit blazer, $2,125, and Space pants, $1,380, both by Raf Simons at The Webster, South Beach; cotton T-shirt, $130, at Burberry, Design District; bracelet and rings, all G-Eazy’s own.
What was the first moment people took notice of you onstage?
G-EAZY: I was 13 or 14 years old at a little house party for grown-ups with my friend Marty Grimes, who I still perform with. It was his mom’s birthday and she asked the DJ to let us perform. I mostly remember how totally weird it was hearing my voice coming through the speakers over the top of the beat.
You turn 30 in May. Are you more comfortable performing?
G-EAZY: I’m working on my fourth major-label release, but it feels like my 40th because of all the projects I’ve done in my life. On one hand, it’s the most natural thing in the world. But you never get used to it. It’s still surreal.
What do you see as your greatest accomplishment?
G-EAZY: Being able to provide for my family. My mom lost her job as a fine arts professor and suffers from chronic pain that’s hard for her career. I made it my mission to take care of her and send her money every month. Her comfort means everything because she struggled so much to raise my brother and me.
Describe your perfect day.
G-EAZY: I don’t have a regular schedule like most people. Often, I’m up making music until 4 or 5 a.m., so I’ll sleep into the next day. But a dream day for me would be waking up in time for brunch with my friends.
Sweater, stylist’s own; cotton T-shirt, $130, at Burberry, Design District; necklace, G-Eazy’s own.
What about a dream collaboration?
G-EAZY: Oh, it would be with Drake, no question. He’s the best we’ve ever seen, in my opinion. His level of success in the music industry is unprecedented as far as being prolific at the highest level for more than 10 years. It’s so hard to stick around. This industry will chew you up and spit you out and can be really cruel. But Drake keeps thriving. He’s like a god to me.
Did you ever have a job outside the music biz?
G-EAZY: Lots of them. As soon as I could work, I worked. At 16, I worked at a hot dog place called Top Dog in Oakland. I ran the register and the grill, cleaned up the place at night; [I was] getting home on school nights at 1 in the morning. But, you know, it taught me the process of running the show myself and knowing what it means to carry the weight. And when you’re making $8 an hour at 16, it means being able to buy Air Jordans when you get your paycheck.
No doubt you’ve made some bigger splurges recently.
G-EAZY: I still collect sneakers, but, yeah, my Ferrari makes me really happy to drive. It’s a black 488 that looks just like the Batmobile. I set it as a goal for myself to buy one, and as soon as I turned in my last album, they delivered it.
How does Miami inspire you as an artist?
G-EAZY: Miami is just an epic place that’s larger than life. It’s literally a city that never sleeps—and you have the beaches and boats. It feels like endless summer here.
Suit jacket with one button, $2,890, crew neck SL T-shirt, $350, boot-cut denim jeans, $690, and Miles booties in python, $1,995, all by Saint Laurent by Anthony Vaccarello at Saint Laurent, Design District; sterling silver body chain, $550, by Martine Ali at Kith, South Beach; bracelet, watch and rings, all G-Eazy’s own.
Describe your ideal look when you’re in town.
G-EAZY: I love wearing party shirts in Miami... like silk button-downs and whatnot. I’ve always been inspired by Leo’s style in the Baz Luhrmann Romeo & Juliet, so it’s a great opportunity to break out the Hawaiian shirts.
What has been your most memorable performance here?
G-EAZY: That’s a tough one because it’s always so much fun, but I’d say probably the night we finished off my last tour. We intentionally put the last show of the run in Miami, and played the Amphitheater with Uzi, Ty, Murda, all the YBN dudes, and P-Lo. By the end of the summer we were like one big family, so that just made the whole show extra special. Then we did the afterparty at E11even and it went off.
What’s next for you?
G-EAZY: I’m excited about the process of working on this next album, but also of bettering myself and staying in a good headspace. When you’re a performer, especially if you’re touring, life can be kind of like Groundhog Day. You’re performing the same exact songs, and even the crowds start to look the same. That repetition can be a grind, and the grind can really get to you. The key is self-care. It’s hard because you position yourself to be in a place to receive these blessings, but you also have to learn to say no. You need space to quiet down. I’ve seen what happens to artists who burn out, and it’s not pretty. For me, it’s a matter of remembering that little kid who, at 13 or 14, got up onstage. It’s about prioritizing Gerald as much as I prioritize G-Eazy... and in this game, that can be tough.
Photography by Saint; Styling by Anastasia Walker; Grooming by Kata Baron