Following a successful pop-up in 2019, Glossier is excited to officially call Miami home. The beloved beauty brand is opening the doors to its first-ever permanent Miami location on March 24.

In conjunction with Miami’s vibrant and colorful lifestyle, Glossier has designed its storefront to symbolize all things Miami and more. Pulling from Miami’s famous beaches and cabana culture, the Glossier Miami storefront offers shoppers to experience their version of a beach club.

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Glossier retail experiences are like no other, where the brand encourages shoppers to touch, feel and try the product. Each Glossier location nods to the city’s past and present, with other locations in London, Los Angeles and Seattle.

Located in the heart of the Miami Design District on the top floor of the Palm Court, this storefront will soon become a go-to destination for beauty lovers of all ages.

The store is dressed in the brand's signature pink, with accents of green and coral keystone throughout, paying homage to the Florida Keys.

Glossier’s storefronts are always highly Instagrammable and keeping that in mind, the team had designed this storefront to make every little detail perfect. The “Underwater” room will most definitely become a photo opt for shoppers, designed with a blue gradient and marine plant life, set to mimic the underwater of the Miami beaches.

Shoppers will also be able to experiment with skincare and makeup products at the Wet Bar, located in the center of the space.

Exclusive to the new Miami store, shoppers will be able to purchase exclusive stickers and beach bags. Glossier is working alongside Radical Partners, a Miami-based social impact accelerator, where they will be donating $5 of each Beach Bag to the organization.

Glosser Miami will be open Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.

As the brand's fourth permanent storefront, the Miami community couldn’t be more excited to officially shop Glossier in person again.