Two of the most dominant influences in modern-day society are undeniably that of music and fashion. Both of these forces not only have the power to dictate where humanity stands creatively, but they also carry a global impact and can spark the utmost pivotal of conversations. Combining these two into one, Gucci (@gucci) presents its 100-year capsule collection to the public while opening a handful of pop-ups around the U.S..
With each chosen location providing a captivating shopping experience, all ephemeral stores are dedicated to the collection that pays tribute to the centennial of the Maison -- better known as Gucci 100.
While Miami’s own Design District serves as one of the carefully selected locations, this will be the first time customers can purchase the limited array of luxury goods in real time. Gucci’s 100 Year Centennial collection comprises a musically-charged lineup of designer pieces all aiming to celebrate the beauty of dance, the thrill of performance and the overwhelming energy of music as a whole.
“It isn’t a revisionist attempt to rummage through the past: if anything, mine is a ‘reverse’ revisionism of the House’s history, stitched back together by a piercing note, a melody, a refrain,” says Gucci’s Creative Director Alessandro Michele.
The Gucci 100 Pop-Ups showcase the collection in a multi-dimensional environment defined by the juxtaposition of classic architectural details and visionary features like perimetral arches, LED and white reflective floors.
Mirroring the collection itself, the Pop-Ups celebrate the connection between past and present, made tangible through music. By spinning a wheel placed on the side of a cabinet, visitors are invited to discover the playlist of handpicked songs from different decades – all name-checking Gucci. Comprising 5,500 square feet of indoor and outdoor space, Gucci’s Pop-Up at Miami Design District’s Paradise Plaza has been completely transformed.
The spirited collection features lyrics from songs including the word ‘Gucci’ alongside a specially designed Gucci 100 logo. From tote bags, sweat gear, jewelry and footwear, the extensive selection of ready-to-wear items display different forms of the House’s iconic monogram as it reflects Alessandro Michele’s passion for showcasing Gucci logos in a plethora of distinctive forms.
Honoring the genres of Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop and Afrobeat, the lineup of ultraluxe gear manifests a deep connection between the two most crucial universal languages of contemporary culture. Birthed as a salute to the House's centennial year, Gucci invites the people of Miami to claim first dibs on timepieces that are disrupting the fashion at large.