Gucci Launches Sustainable Jewelry

photography by zangkan (bingbing) | April 1, 2013 | The Latest Homepage Latest

Between the rising support for anti-fur designers such as Stella McCartney, Calvin Klein, and John Varvatos and the slew of environmentally friendly, contemporary labels including Edun and Organic by John Patrick, it seems the fashion industry has reached a time of greener pastures. Gucci, the latest design house to join the eco-cool movement, has turned to Chinese actress and environmental activist Li Bingbing in its quest for sustainability, revealing a limited-edition watch and bracelet made from natural bamboo and tagua nut, the plant-based alternative to ivory. “More people in the [fashion] industry are integrating environmental protection into their designs,” Bingbing says. “Gucci is already making long strides along [this] path.”

Though the pieces will not be available to all green-minded style setters just yet, Miami has been tapped as one of the select cities to receive the collection. The 35mm timepiece’s stainless-steel and bamboo link bracelet lends an exotic spirit to the watch, while paying homage to the fashion house’s iconic horsebit in its intricate design. Meaningful details can be found on the reverse side of the piece as well, with the engraving GUCCI AND LI BINGBING FOR RESPONSIBLE LIFE decorating the backing. The collection’s beaded bamboo and tagua-nut bracelet with its delicate silver charms completes the exceptional look. Another reason to feel good: In honor of this collection, Gucci Timepieces & Jewelry will support a reforestation program in China. These eye-catching accessories make all the right statements. Bal Harbour Shops, 9700 Collins Ave., 305-868-6504

Around the Web