GUCCI UNVEILS ITS HIGHLY ANTICIPATED GUCCI HACKER EXPERIMENT, A COLLISION OF CREATIVE GENIUS BETWEEN BALENCIAGA’S DEMNA GVASALIA AND GUCCI’S OWN ALESSANDRO MICHELE.
PRODUCT PHOTOS COURTESY OF GUCCI; FLORAL BACKDROP PHOTOS BY EUROPEANA/UNSPLASH
With the fashion world continuously evolving, the industry finds itself at a point where creative territories are no longer explicit. Instead, famed labels who have long served as the leading forces when it comes to defining high-end style are in continuous interaction, collaborating or beautifully colliding to create what we now know as the contemporary world of fashion.
PRODUCT PHOTO COURTESY OF GUCCI
While Gucci remains at the forefront of evolutionary design techniques, the Italian fashion house’s Creative Director Alessandro Michele debuts his powerful new vision through the Gucci Hacker experiment. Serving as a central part of Michele’s vision within Gucci’s latest Aria collection, the fashion guru has swiped the designs from Balenciaga mastermind Demna Gvasalia as he presents a lineup of pieces unifying the two labels’ most iconic motifs.
FLORAL BACKDROP PHOTO BY EUROPEANA/UNSPLASH
“Far from standing out, Demna Gvasalia’s designs for Balenciaga fit into the Gucci Aria collection like an inevitability, reminding us that there is a live, beating heart at the core of fashion and that it is one and the same for all,” says Michele. From Gucci bags showcasing Balenciaga’s emblematic logo to a Balenciaga handbag dressed in Gucci floral, the result is an innovative-yet-familiar ensemble of designer goods.
Various handbags in the Gucci Hacker experiment, in partnership with Balenciaga PRODUCT PHOTO COURTESY OF GUCCI
In a proper celebration of Gucci’s Hacker experiment, the Miami Design District will serve as home to one of the many pop-ups dedicated to the luxury roundup throughout the month of November, where the manipulation of originality seamlessly meets the art of innovation. 139 NE 41st St., Miami, @gucci