On Wednesday, March 20, 2019, H&M celebrated the launch of their latest Sedona-inspired Studio Spring/Summer 2019 Collection with an interactive pre-shop event at the brand's Lincoln Road store. The event was hosted by Miami influencers Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff and Melody de la Fe, who all took part in a local H&M campaign. The evening was filled with exciting elements including a scavenger hunt where upon completion guests received a "Miami essentials" kit filled with H&M goodies, a live painting by artist Gloria Hernando, ice cream from local shop Dasher & Crank, an immersive photo booth with a Sedona backdrop that brought the desert vibes, and more. DJ Hannah Bronfman provided the tunes while guests had the opportunity to be among the first to shop the new collection.