With three generations in the watch industry as the backdrop, Eyal Lalo is leading his family’s brand—Invicta Watch group—into the future.
The Lalo family reignited Invicta in 1991, and since then, they have positioned themselves as both the face and the spirit of the storied watch brand. Current president Eyal Lalo embraces his family’s legacy in the industry to further carry Invicta into the future while continuing to grow the company from its South Florida headquarters. Here, Lalo shares his watchmaking heritage, Miami’s influence, and what’s in store for 2016.
Talk about your background and that of your company. I was born into a family that has been dedicated to the watch industry for three generations. Throughout my life and career, I’ve seen a lot of different areas of the watch business, especially identifying where other brands are lacking and learning from that. My family was mainly involved in distribution, but we had a lot of interest in developing and manufacturing, so I set out to build our own brand.
What led you to take over Invicta? Invicta is a very old brand, having been established in 1837. In the 1970s, many brands started going dormant or disappearing during “The Quartz Revolution,” where Swiss mechanical watches were no longer wanted. Because of that, we were able to reactivate Invicta in the early ’90s. It was particularly interesting to me because my grandfather had a connection to the brand due to his work as one of the agents and distributors of Invicta in Latin America.
How does South Florida influence the design of your timepieces? Invicta has a [strong] connection to the water, and a lot of our designs are themed by the ocean. Technomarine, a brand we acquired earlier this year, has a similarly strong connection to the water and to the world of Invicta, which made it an obvious addition to the collection.
What are some of the good works that are coming out of your family’s charity, the Invicta Care Foundation? Most of our work focuses on children in need and establishing health initiatives for people of all ages. As an example, we have some centers in Ecuador that are helping build and supply schools and healthcare facilities. [Additionally] we do a lot of work in Haiti. Their proximity to Miami and incredible need has moved us to help.
Can you share any sneak peeks for 2016 timepieces? We will be launching several key initiatives: the Subaqua VI, which is probably the most complicated watch we’ve ever built; expanding our Bolt Zeus line, which is getting a new execution; and [the] recently launched Time Universe, which is an analog Swissmade five-time-zone masterpiece. It is available now, but a new generation will be launching later in 2016. The expansion of the Technomarine line is a big project as well, [and] we are paying particular attention to bringing up the product design and quality of the pieces [while] increasing customer relationships to give the brand a renewal. 1455 NW 107th Ave., Miami, 305-592-0220