How Laguna Beach Resident and Entrepreneur Marc Wade follows his passions from the Capital Markets to the Southern California Coast


How Laguna Beach Resident and Entrepreneur Marc Wade follows his passions from the Capital Markets to the Southern California Coast

By Rachel Feinblatt By Rachel Feinblatt | December 14, 2023 | People, Sponsored Post,

Marc Wade, Toronto-born financier, entrepreneur, philanthropist, erstwhile rocker, lifelong racing fan and California wine-enthusiast.

While effortlessly making his passions a priority, an ethos of excellence is evident in every detail Marc undertakes. His expertise in building resonate brands and meaningful partnerships while prioritizing well-being captures a tireless and dedicated individual.

The lion-share of Marc’s career has been spent in global finance, which has afforded him the luxury of living the quintessential coastal lifestyle, far from the intensity of high-finance. One of the outcomes of living and working on the coast, are ideas that are rooted in his chosen home of Laguna Beach. Nothing embodies this more than Marc’s Napa based wine brand, Salt Vines.


“When we created Salt, the core principles were to go on a journey to seek out the best fruit and finest winemakers in the State” said Marc. “It takes influence and a lot of heavy-lifting to bring a great wine to market. It all starts with great fruit, passionate wine-makers and most importantly those people who have chosen to enjoy it.”

Marc continues “with precise attention to detail and close collaboration with a community of wine professionals that share the same vision as we do, we have created a wine that has achieved near-cult status. We take immense pleasure creating each vintage of Salt, but nothing equals the pleasure we get when our friends and extended family share it with us.”


Marc expresses a commitment to living his best life. Prioritizing health, embracing good energy and self-reflection. Staying true to his core values are most important to him. Marc advocates for finding your personal power and remaining passionate and genuine in an effort to reach your own success.

“Last year, I considered investing in or buying another professional sports team, As a lifelong fan of motorsports, specifically open wheel racing, I also looked at racing teams. While driving down the coast, I envisioned a team that personified the authenticity of classic, vintage motorsports. Realizing that didn’t exist in the professional racing leagues today, I shifted from buying a team to building one from the ground up. A team that will represent what racing meant in America’s yesteryear. I definitely want to bring that spirit back.”


While Wade calls Southern California home, he values experiences and travel that are close to his heart. “I most enjoy travelling with friends and family in places like Aspen, Napa and my happy place in Muskoka Canada.”

Marc Wade is undoubtedly a trailblazer in his field. His journey from finance to the California coast exemplifies his industrious and resilient spirit, relentlessly living his best life.

Learn more and shop Salt Vines selections at


Photography by: Courtesy of Paige Campbell Linden