SISTERS NICKY AND SIMONE ZIMMERMANN HAVE CRAFTED THE ULTIMATE RECIPE FOR SUCCESS WITH THEIR BELOVED NAMESAKE LABEL, ZIMMERMANN.
Portrait of Zimmermann cofounders Nicky and Simone Zimmermann. PHOTO COURTESY OF ZIMMERMANN
The balance of mixing business and pleasure is often delicate but, when done correctly, can be magical. Sisters Nicky and Simone Zimmermann are the ultimate embodiment of the latter—together, they’ve created an iconic female fashion house that originated from their homeland in Australia and is now present all over the world, with storefronts stretching from Australia to North America, Europe and China—and 16 storefronts in the U.S. alone. Florida is becoming one of the hottest spots for the sisters, as they’ve recently announced a fourth opening in the state. Now, Zimmermann will present a new home in Miami’s ultimate shopping and culture mecca, the Miami Design District. We chat with Nicky Zimmermann on the Miami expansion, working as sisters and partners and why returning to the Magic City was extra-special. 184 NE 40th St., Miami, @zimmermann
Looks from Zimmermann’s spring 2022 collection. PHOTO COURTESY OF ZIMMERMANN
Tell us about Zimmermann’s entry into the Miami Design District. What about this location is so appealing to you?
We are so excited to open our new flagship store in the Miami Design District. The area has undergone such an amazing evolution over so many years and is now one of the premier luxury shopping, lifestyle and culture hubs in the world. As a destination, it really challenges brands to bring a fresh creative direction to store design and experience and, as a team, we have loved working on this project.
What about the Miami market is synergistic with the Zimmermann brand?
The lifestyle in Miami just fits so well with Zimmermann—there is an energy, sense of fun and joy that resonates with our aesthetic. When I think of Miami, I think of all the fun times I’ve had with friends, at the beach or out and about.
What is the best aspect of running the business together as sisters?
Simone and I share the same values, and that makes decision making so much easier. Sure, there have been some times where there have been some sisterly arguments, but in the end we both end up just laughing about it and getting on with it. We have a fun time together.
PHOTO COURTESY OF ZIMMERMANN
Will there be any unique elements to the Miami Design District boutique vs. others around the country, or even in Bal Harbour?
The store was designed to evoke classic modernist Miami architecture. Something unique we did was use a metallic finish on the ceiling reminiscent of the Warhol era to really heighten the Miami feel, and we salvaged wall lights from a 1950s cinema in Paris, which I just love!
After not being able to travel for two years, how did it feel to return to Miami?
We had such a great time being back in Miami. With the borders shut in Australia for so long, we were so excited to be able to travel again, and Miami was one of our first destinations. It was great to catch up with old friends and meet some new ones too. It was a really exhilarating feeling to be out and reconnecting with people after so long.
What are you most looking forward to guests experiencing at the store?
I think we always want the store to be a welcoming environment where people can enjoy themselves and feel at home. We always try to introduce some details and small curiosities through the store, whether it’s with the furniture or the artwork or other design features—something that feels fresh and unique and hopefully brings a smile to your face.