by Evan Arryoro | May 24, 2021 |
From a young age, Gabriel Barajas was focused on becoming successful in life after having seen the reality of his family’s financial situation. Back then, when they lived in Concecion De Buenos Aires in Jalisco, Mexico, he would go with his father to other towns to sell tortillas. When they returned back to San Fernando, California, he had to look for ways to earn money despite being a young high school student.
In the later years of his life, he has finally saved enough to start his own restaurant chain, the TacosWay. However, it wasn’t very successful at first, and it didn’t help that many kept telling him that his idea won’t work out. He knew that the problem wasn’t with the food and drinks, but rather the marketing of his restaurant. He understood that he had to get people to be interested in the restaurant. That is why he focused his efforts on advertising the brand.
Impact of Social Media on TacosWay
After coming up with creative ideas to market the restaurant, he decided to utilize the power of social media for his marketing strategy. He wanted to create something unique that will grab the attention of many and make them want to visit the restaurant. Eventually, with the help of his friend, Eddie, who made a song and video about the brand, he became successful in attracting customers.
The videos informed people about TacosWay
The main issue that Gabriel Barajas wanted to address was the fact that not many people knew about TacosWay. He aimed to make a video that gave the restaurant a lot of exposure among food lovers. His idea for the video also had to give the audience an idea about what the brand is about and its offers. Fortunately, the music video that Eddie made was successful in precisely hitting the right spots.
Letting people know about TacosWay was just the first step. Gabriel Barajas knew that it would be rewarding because customers are more likely to dine at a place they have already heard about. Seeing how successful the restaurant currently is and its number of branches, he sure didn’t go wrong with what he set out for.
More people became interested in the restaurant
The more people that came to know about TacosWay, the more intrigued they were about the food and dining experience. The only way to answer their curiosity was by visiting the restaurant. The restaurant attracted more and more customers and retained a lot of them with its tasty Mexican food and casual dining atmosphere. None of them would have been interested in the brand if not for the music video that Eddie made that generated a lot of buzz on social media.
Customers flood the restaurant due to the popularity on social media
The more exposure TacosWay got, the larger the number of people that took an interest in the brand. Gabriel Barajas started creating more videos to reach more people. At the end of it all, his marketing efforts paid off and the restaurant attracted a lot of Mexican food lovers. TacosWay tapped into the potential of social media to teach their target audience and became an instant hit among food enthusiasts in California.
TacisWay regularly posts on Instagram and Facebook, tasty food pictures, offers, and more that customers can check out. They will truly be delighted by the social media strategy used by the brand to attract and grow their audience.
Photography by: TacosWay