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How Super Luxury Group Makes Their Properties Stand Out


How Super Luxury Group Makes Their Properties Stand Out

Alexandra Sharova | August 28, 2020 |

While Miami’s real estate market, just like the city itself, is known for extravagance—think skyscraper penthouses overlooking the ocean and villas à la Versace Mansion—one company does high-end properties like no other. Super Luxury Group, founded by real estate veteran Daniel Tzinker and partner Alvaro Nuñez, who also has years of experience in the luxury space, specializes in listings that start at $5 million. What sets their group apart from the rest is how they position their listings. Each property is given incredible dedication and a customized experiential factor that ensures its success on the market, and naturally has gained Super Luxury Group esteem in the industry.


Their listing’s presentation, whether it be digital or in-person, is always elegant and elevated, just as one would expect from a real estate group that has “super luxury” in its name. Alvaro Nuñez explains that they make their properties “famous” through a specialized formula, which starts with a thorough onboarding process. This is when the unique aspects of the property are highlighted, a property name is given, and a narrative is created around it for marketing purposes. The group then leverages their strong media and influencer connections to promote the property to the right audience across the right platforms. The group’s social media channels are the ideal place to display their stunning properties through the highest-grade photography and videography, which captures the distinct characteristics that set them apart.

What makes Super Luxury Group’s listings stand out is their showings, which truly go above and beyond, while staying tailored to the specific attributes of the house at hand. The group has gone as far as to take potential buyers on a yacht prior to seeing the property, to showcase its one of a kind dock and surrounding scenery. “One of our most successful concepts is hosting press showings with a 5-star catered dinner and cocktail reception, to raise awareness for our newest listings,” Daniel Tzinker explains. The high-caliber clientele implies the same level of industry connections, from local and international partners to brand ambassadors, which allow the group to over-deliver whether it be for a buyer, seller, or the exposure a listing receives.

With over 10 years of record-breaking deals, it’s clear that Super Luxury Group is dominating the Miami scene thanks to their personalized approach and commitment to excellence in the high-end real estate space.

Photography by: Super Luxury Group