Introducing ICON Mediterranean, a colorful and fun graffiti-induced fast casual restaurant located in the heart of Wynwood on 241 NW 24th St., brought to Miami by Jay Jwad of Vision Global Ent. Corp, the eatery is open until 2:00 a.m. on weekends. Coined the people’s restaurant, ICON Mediterranean is where patrons from different cultures, heritages, and ethnicities can come together to enjoy fresh, healthy, and authentic Mediterranean food and a selection of flavorful hookahs.
Every dish is made in-house daily with Miami’s health-conscious lifestyle in mind. Guests can get their fix of Chicken Shawarma Halal, and Steak Shawarma Halal. Diners can also experience an American-style breakfast, including a selection of breakfast bowls and wraps paired with artisanal Turkish coffees and 100 percent fresh juices. During the later hours, pick from ICON’s curated selection of wine and beers. Top off your meal with the specialty dessert of Baklava.
Since opening in 2020, ICON Mediterranean has won three prestigious awards, including 2022 Miami Top Eats on UberEats, 2022 Most Loved Restaurant on Doordash, and 2022 Most Loved Restaurant on Yelp.
ICON Mediterranean presents a simple, healthy, natural, and modern menu with ingredients that are made fresh daily on-site. The restaurant offers three types of proteins, including Chicken Shawarma Halal, Steak Shawarma Halal, and Falafel, styled with four bases: House Samoon, whole wheat tortillas, rice bowls, and Salata. An array of toppings and sauces are also offered, from the ICON Signature Tahini to the Garlic Thom, Green Tahini, BBQ Tahini, Spicy Tahini, and Cucumber Yogurt Tzatziki.
Guests can dine on starters and specialties outside ICON Mediterranean’s signature Build Your Own. Starters include Hummus, Falafel, Shawarma Quesadilla, Goat Cheese Fingers imported, ICON Fries, and ICON Salata Fatoush. Specialties include the Power Rice Bowl, ICON Burrito Wrapped, ICON Salata Wrap, Vibe Sandwich, Goat Sandwich, and Nar Sandwich. These healthy yet tasty dishes are woven in with the authentic culinary customs of the Mediterranean. It’s real food made thoughtfully with love.
“It’s the people’s restaurant. I want to bring everyone together and introduce authentic, healthy, and real modern Mediterranean cooking to Miami: different cultures, heritages, and ethnicities. I want everyone to dine together and feel at home while celebrating the love of life over delicious food,” said Jay Jwad, President of Vision Global Ent. Corp.
Jwad’s goal is to bring the heart of the Mediterranean to Miami. Jwad was born in Iraq and later moved to Egypt after working for U.S. forces during the Iraq war. Eagerly searching for his American Dream, he moved to Philadelphia in 2010 with just 200 dollars and no friends or family, despite not speaking one English word. There he worked for a bakery and soon two restaurants, where he built his extraordinary work ethic in the culinary world. Today, over ten years later, Jwad lives and works in Miami, where he opened ICON Mediterranean. He is now looking towards the future by opening his second concept, FAVA N SPICE, a modern Mediterranean kitchen offering delivery and pick-up only.
ICON Mediterranean's interior is filled with painted faces of people; each face represents the many different cultures, heritages, and ethnicities that define the city of Miami. Jwad built the restaurant from the ground up with his company VGM Management with a primary purpose to celebrate the differences of people, in hopes it will bring them together.
Photography by: Courtesy ICON Mediterranean