AMIRI LANDS IN MIAMI WITH A NEW STOREFRONT, BRINGING A FRESH TAKE ON HIGH-END FASHION DEFINED BY A ROCK ’N’ ROLL EDGE.

The Miami Design District storefront boasts a minimalist-chic interior design. PHOTO COURTESY OF AMIRI

Unifying a suave lifestyle with rock ’n’ roll energy, contemporary luxury brand Amiri is iconic for its leading role in the generational fashion boom defined by a fearless flair. Recognizable for its refined craftsmanship, the label now touches down in Miami with a new Design District storefront. Serving as the brand’s fourth U.S. location, CEO and Creative Director Mike Amiri partners with Paris Design Studio NOCOD and architectural design firm TwoOneTwo to craft a boutique that brings the spirit of Amiri to Miami.

The Miami Design District storefront boasts a minimalist-chic interior design. PHOTO COURTESY OF AMIRI

Upon entrance, shoppers are met with a monolithic spiral staircase custom plastered by New York-based Kamp Studios. With all furnishings curated in partnership with interior designer Katherine Waronker, the eminent space creates poise from its intentional rough-around-the-edges theme. While all menswear is available on the ground floor and womenswear is found on the second, expect the shop to carry Amiri’s core collections, including a wide selection of ready-to-wear, footwear and accessories.

The Miami Design District storefront boasts a minimalist-chic interior design. PHOTO COURTESY OF AMIRI

In a further nod to the metropolitan lifestyle, the flagship will host an exclusive Miami-inspired capsule collection featuring art deco-inspired colorways and a tropical aura. From soft jersey staples and bone applique jeans to paint-splatter swim trunks, the label cements its loyalty to the city while launching a new, Miami-specific logo written in neon pastel with palm tree imagery. Although the Design District stands at the forefront of upscale trends, Amiri gears up to introduce style with edge to Miami’s most coveted shopping epicenter. 106 NE 39th St., Miami, @amiri