Intermix, a leader in women’s fashion has launched a new cotton collection in collaboration with Cotton Incorporated. Intermix and Cotton Incorporated launched this exciting campaign with two Miami-based influencers, to bring together chic vacation style, with the relaxing Miami lifestyle.
Intermix worked alongside two of Miami’s favorite influencers, Cass DiMicco (@cassdimicco) and Rachel Love (@racheloveee) to launch this collection. The two women embody Miami and luxury fashion throughout their social media platforms and beyond.
This launch is part of the “You’ve Been Upgraded” campaign whose mobile trunk will be traveling around Miami and landing at the Bal Harbour Shops ACCESS Suite from December 16-19. The mobile trunk will feature many beloved brands from Zimmermann, Isabel Marant, Cara Cara, Cult Gaia and more, all featured in the new cotton collection.
“With the holidays around the corner, our customers are excited for vacation and resort looks for their upcoming travels and know they can find the most coveted styles available only at Intermix. This curated cotton capsule mixes foundational and fun styles that will not only meet the needs for upcoming plans, whether it’s a honeymoon or beach vacation, but also make you feel good by getting dressed for a cause,” explained Intermix CEO, Jyothi Rao.
The cotton collection includes a variety of shirts, dresses, skirts and pants.
Marissa Barlin, Director of Brand Partnerships ar Cotton Incorporated expressed, “Intermix’s cotton collection taps into what shoppers are seeking now – versatile styles for all occasions showcasing cotton’s natural comfort and sustainable quality, which means keeping the vacation vibes and memories going even after you return and wear them again, and again.”
Intermix’s website denotes the mission behind the collection, “Our curated edit features a chic mix of vacation silhouettes, each created from fashion’s most versatile, natural fabric. It’s time to embrace the season’s everyday luxury in cotton clothes that look as great as they feel.”
With the holidays right around the corner, it is the perfect time to stock up on vacation wear, and cotton is a must.
This exciting collaboration with Miami-based fashion icons and the “You’ve Been Upgraded” campaign will have Miami girls looking cute and comfortable in a variety of cotton-based clothing this season.