Isabel Marant brings her innate sense of chic to her new boutique in Miami's Design District.
Supermodel Gigi Hadid poses prior to the Spring 2017 runway show.
French designer Isabel Marant is known for infusing a bit of je ne sais quoi into everything she makes. You’ll notice it in the details—the leather tassels on her covetable Teinsy bags or the perfect slouch of a sexy sweater. So it’s no surprise that, when it came time to open her fifth US boutique, she chose Miami—a city with its own indescribable sense of magic—and the bustling Design District.
“There is a unique, laid-back attitude and multicultural vibe to Miami,” says Marant, much like her own design aesthetic. The new 2,150-square-foot store occupies the ground floor of the Garden Building, designed by fellow Frenchman Laurent Deroo, and houses both the namesake collection and Isabel Marant Etoile, carrying ready-to-wear and an assortment of accessories, including handbags, shoes, belts, and jewelry. “We’ve been waiting for a long time to open this store,” Marant says. “We love the off-track attitude [of the space], and we love the people and the concept of the Design District.”
That attitude results in décor that contrasts heavy volumes with ethereal and earthy elements: A kinetic chandelier that teeters above a raw wool sofa, clothing racks fashioned out of thin rails with structural concrete bases, and lava stone and concrete terrazzo structures, developed specifically for the Miami boutique, juxtapose a textile-paneled ceiling. For the Spring 2017 collection, Marant was inspired by the notion of modernizing vintage workwear and infusing it with a strong sense of everyday femininity through sophisticated ruffles and sleek ’90s silhouettes.
But most notable are the separates in bold floral motifs. “[These] printed items are key pieces that I feel are particularly correct for the modern women of Miami,” the designer says. An airy asymmetric-shoulder top seemingly overflowing out of a multi-layered skirt or high-waisted shorts in contrasting cool tones feel excitingly new—and fitting for strutting around South Beach. “I wanted [to appeal to] a happy girl who wants to look cool, effortlessly stylish, and sexy,” says Marant. “I have a feeling that this girl is the Miami girl.” Miami Design District, 175 NE 40th St., 305-576-7180