Showfields Miami is well known for bringing together some of the most innovative products and brands on the market from makeup and skincare, food and drink, clothing, accessories, technology and so much more. Just B Cosmetics is among the brands that have entered the market through Showfields’ brick-and-mortar and digital storefront.

Founded by two female powerhouses, South Asian makeup artist, Bina Khan and tech entrepreneur, Madiha Chan, the two combined their skills and passion to create the powerful products which stand behind the Just B brand.

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Together the two created a beautiful blend of colors for their star product, Lip Spectrum. The brand emphasizes its high-performance, customization and eco-conscious products which ultimately celebrate the beauty of brown skin. Throughout the formulation process, Khan and Chan were very set on creating a product that works for everyone, regardless of their skin color.

The brand is excited to bring its diverse approach to makeup into the Miami market, a city where culture is at the forefront.

The Lip Spectrum is officially available for purchase at Showfields, exploring all five shades of the brand's product. Shades include Not Just Champagne, Not Just Magenta, Not Just Beach, Not Just Pink and Not Just Red.

The brand prides itself on the fact that the Lip Spectrum products are not just one color or texture, they provide a wide spectrum, hence its name. The product has a pigmented fluid and pigment glaze, giving the happy medium for both a matte finish and a cream finish. All products are priced at $38 both online and in-store at Showfields.

While these products are phenomenal, they will also look cute in your beauty cabinet and in your purse, a hard feat in the makeup industry.

From functionality, environmentally friendly, female-founded and color inclusive, Just B Cosmetics has ticked off all the boxes.

While Lip Spectrum is just the beginning of an exciting journey for Khan and Chan, the Miami community is so excited to experience these products for the first time in real life.