FORMER NBA STAR AND ESPN COMMENTATOR INTRODUCES US TO HIS PERSONAL AGENT AND SOON-TO-BE MIAMI RESIDENT LUKE CERVINO AS HE TAKES THE SPORTS MEDIA INDUSTRY BY STORM.
Amidst an era where messages are spread, voices are heard and images are painted through small pocketed devices that give us access to people’s most personal lives, the pivotal question becomes, who can we really trust? While the people of Miami rightfully look up to a plethora of professional athletes when it comes to both style and culture, the true persona of the competitor is often shielded by the influence of big-time agencies.
In an effort to stress the power of the player rather than the force of false representation, former NBA star and ESPN commentator Kendrick Perkins (@kendrickperkins) gives the people of Miami an exclusive look into the new world of sports media, introducing us to his personal agent and founder of A1A Media, Luke Cervino (@lukecervino).
The soon-to-be Miami-based entrepreneur exercises groundbreaking tactics through his media company, filling a gap in the industry and creating evolutionary profiles for his clients.
“I think if I had A1A Media while I was playing in the NBA, I could have had more opportunities with more endorsement deals,” says Perkins. “Having a person who was really grinding for ‘Kendrick Perkins’ and not just their own agency would have been huge.”
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Creating authentic clout for athletes far beyond representing them on the world stage, A1A Media runs influencer campaigns, provides digital marketing solutions and manages social media profiles. “I am a strong believer in the word 'value', whether it's in business, marketing or life,” says A1A Media Founder Luke Cervino.
While Kendrick Perkins is seen as an expert when it comes to savvy predictions, his endorsement of A1A Media keeps the industry on its feet.
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“Certain people just wait for opportunities to come to them instead of actually going out there to find opportunities for their clients,” says Perkins, “and that’s one thing I value the most when I look at Luke and A1A Media, it’s what he brings to the table that separates him from everyone else.”
Rooted in the grind yet cemented by loyal friendship, A1A Media seamlessly balances the art of reliability and personability within a work-based relationship while redefining the sports media industry for generations to come.
Photography by: Courtesy of Kendrick Perkins and Luke Cervino
