AUSTRALIAN STREETWEAR LABEL KSUBI OPENS ITS DOORS IN THE MIAMI DESIGN DISTRICT

The Ksubi boutique in Miami is anchored by a photoworthy LED light sign emblazoned with the brand’s name. PHOTO BY JEANNE CANTO

Beloved for taking notes of culture from fashion, music and art, Australian-born fashion label Ksubi has gained a cult following for its stylish, street-forward garments and high-quality denim. Now, it has opened doors in Miami, in no more fitting setting than the artistically rich Design District neighborhood.

In a minimalist-chic atmosphere conceptualized by design firm Legeard Studio, Ksubi embraces the brand’s rebellious nature and delivers a refined retail concept that is sleek yet stylish, featuring neutral tones of gray and polished concrete. Anchoring the space is an LED light emblazoned with the brand name that seamlessly blends with the store’s LED light ceiling installations. Throughout the space, shoppers will find the latest collections, spanning denim to comfy-cool streetwear, bodysuits, dresses and more.

The interior design of Ksubi’s retail concept seamlessly embraces its brand ethos. PHOTO BY JEANNE CANTO

Keeping with the brand identity, the Ksubi retail location will serve as more than just a place to shop—it will also be a destination for art and design, offering programming and events that highlight local talent, the first being artist Slumpy Kev.

To celebrate its entrance to Miami, Ksubi hosted an intimate opening party filled with Miami’s most edgy and stylish residents where they toasted in style, flaunting some of Ksubi’s latest ensembles amid a live DJ set.

“When talking to industry friends about where to open our next store, ‘Miami!’ was generally shouted back at me before I finished the sentence,” shares Ksubi CEO Craig King. “This correlated well with the hundreds of DMs and requests via social for a store down here. After an hour of walking the Design District, it felt right, with its curated collections of stores, restaurants and street art—it instantly felt like the place for Ksubi. Combined with our passion for music, culture and good times, Miami ticks all the boxes.” 74 NE 40th St., Miami, @ksubi