SUMMERTIME IS IN FULL SWING AND WE’VE GOT THE PERFECT SUMMER SIP, EMBODYING A PARTY IN A GLASS—LA FÊTE DU ROSÉ.

Summertime living has always been synonymous with our favorite pink drink—a glass of ice-cold rosé in hand. Whether lounging by the pool, posting up on the beach, hosting a backyard dinner party or indulging in a day-tonight party meal along the European beaches, bottles of rosé are essential. Industry veteran Donae Burston (@thurstonburstoniii), formerly of Dom Pérignon, Veuve Clicquot and Armand de Brignac, is embracing the pink drink culture and enhancing it with his own brand—La Fête du Rosé (@lafeterose). Utilizing his expertise in the industry, he has crafted the perfect variety of rosé, with a mission of serving multicultural consumers who have a thirst for life, travel and wine.

Donae Burston in the vineyards of St-Tropez

“La Fête du Rosé is the perfect sip all year long, but it is especially delicious in the summertime,” says Burston. “It’s full of flavors, rich notes, body, and it’s easy to drink! It magically whisks you away to your favorite beach anywhere in the world.” Burston shares his pro tip—to add a few ice cubes to the wine glass—affectionately known as “La Piscine” in France. If you prefer it as a cocktail, you can also combine it with tequila, which he’s named “The St- Tropez Margarita.” “My favorite place to enjoy La Fête over the summer is in the South of France sitting at the Hôtel du Cap on the terrace or at Club 55 in St-Tropez, or the beach in Miami,” says Burston. Whether you’re staying in Miami this summer or jet-setting to exotic locales, La Fête will transport the spirit and taste of St-Tropez straight to your wineglass, ensuring delight in each sip.