By Patricia Tortolani | November 6, 2020 | Style & Beauty
Lacoste teams up with the Everglades Foundation on a new capsule collection.
The collection is available on lacoste.com and at select Lacoste boutiques in South Florida.
The Pantone Color Institute now includes a shade called Forevergreen by Lacoste—a lush hue that captures the vibrant beauty of Everglades National Park, the third-biggest park in the contiguous United States, a World Heritage Site and home to some 2,000 unique species of plants and animals. Teeming with crocodiles and alligators (it is actually the only place on earth where the two can coexist), it was only natural for Lacoste to lend its awareness and support to preserving this vital habitat.
The Lacoste x Everglades Foundation capsule collection
The Lacoste x Everglades Foundation capsule collection includes polo shirts, tees and caps featuring unique new designs. The purpose: to raise awareness about the importance of restoring and preserving the Everglades. Besides protecting Florida’s coastlines against sea level rise and providing a buffer against storms, the 3 million-acre Everglades ecosystem, once restored, will help mitigate the effects of climate change by sequestering atmospheric carbon year-round. The Everglades also provides the water for nearly 9 million residents of South Florida and 50 million visitors annually. The capsule is also raising funds to support the national park. A portion of the proceeds from the collection’s sales will support The Everglades Foundation’s mission. “This partnership to support our mission to restore and protect one of the most unique ecosystems in the world speaks to Lacoste’s lasting commitment to the environment,” says Eric Eikenberg, The Everglades Foundation CEO.
images of the Everglades by photographer Mac Stone; the Pantone color swatch created for the collection
Photography by: All photos courtesy of the everglades foundation