Laurice Rahme, the French-born founder of Bond No.9, is a perfume mogul and fragrance visionary. When she started Bond No. 9 in 2003, she created an entirely new category in an art form that has been around for thousands of years: the scent of place.
Inside the Bond No. 9 Miami Design District boutique.
To celebrate the opening of the new Bond No. 9 Design District boutique, we sat down with Rahme to talk crazy ideas, best-selling scents and the perfect gift to give this holiday season.
You launched Bond No.9 with the idea to capture the essence of neighborhoods of New York City in fragrance. What inspired you to take this approach, and did people initially think you were crazy?
LAURICE RAHME: New York has incredible energy, like no other city. It’s always changing, always fresh and new and all of us who live here feel that constant renewing, fast-paced forward-motion that sparks creativity. It’s those feelings that inform everything we do.
On September 11th 2001, New Yorkers along with the rest of the country were tested in a way no one could have imagined. In the aftermath, communities came together and the unbreakable strength of a city was enforced. Fueled by a deep love for my home city, I wanted to celebrate NYC’s courage and creativity by being courageous and creative. Out of this desire to breathe new life back into the wounded city came the idea for Bond No. 9.
We launched with a collection of women’s, men’s, and unisex eau de parfum in 2003. It was a big risk, of course, and yes, some people thought we were a bit crazy, but we were fearless.
Tell us about the name, the logo and the bottle design.
LR: Bond No. 9’s flagship, located at 9 Bond Street in NoHo, is in one of the most desirable and in-demand neighborhoods, hence the name. In choosing the locations for Bond No. 9’s creations, our customer guides us on which neighborhoods they want to see next. Also, I stay up-to-date on the new and happening local neighborhoods. The spirit of a specific area is the inspiration the team aspires to capture and bring to life.
Each bottle is a beautiful work of art, a collector’s piece, setting Bond No. 9 apart from other perfume companies. Our packaging and our fragrances celebrate the uniqueness that is found in each neighborhood and the unique decorations on opaque paint, make them collectibles. We like to say we have collectors, not consumers!
Fragrance is, not surprising, a popular holiday gift. What is your tip for gifting the perfect scent?
LR: We are tireless holiday gift experts. We recommend gifting Her, Him or Whomever on your list with a fragrance that is bold and daring. Something no one’s expecting and everyone will covet. For Her, consider a collectors’ item adorned with Swarovski stones.
Bond No. 9's Bond St. Swarovski Velvet Trio Box
What is Bond No.9’s biggest selling perfume? And which is your personal favorite?
LR: The best seller worldwide is Bond No. 9 Scent of Peace. It’s universally what we all need. And I love them all, but my favorite is the one I am currently working on!
Photography by: Photos courtesy of Bond No. 9