How This Mother-Daughter Team Created the Smart Handbag You Should Buy Now

By Jimmy Kontomanolis | February 20, 2019 | People Style & Beauty

What’s the perfect accessory for Miami’s on-the-go fashionista? Meet the 3-in-1 bag you have to buy now.

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When British-born, Miami-based mother-daughter duo Lisa and Jordanna Cantor launched AMIDAH, they set out to create a bag that would revolutionize the fashion industry in a unique way. And what they created was a vegan leather, cruelty-free handbag that is as effortlessly chic as it is unique.

Aside from its ethical production, what makes AMIDAH’s bag a must-have? Its multifunctional design: The bag can be worn over the shoulder, as a backpack or around the waist, giving Miami’s most stylish woman a truly versatile accessory for everything from an afternoon of shopping to a night out on the town.

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Lisa says the bag's hand-free options are what she loves most about it. “To be able to hold a drink and socialize, knowing my belongings are safe on me—whether I’m shopping or dancing or even going through airport security—our product is my staple accessory for every occasion,” she says.

And what’s it like working as a mother-daughter design team? “Working together is a unique experience, as we are already so close—we truly never disagree on our product or the direction we want to take,” Lisa says. “Our ideas and creativity bounce off each other. We feel very blessed to have this bond as mother and daughter and as business partners.”

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And if the versatility of the bag isn’t enough, you’ll be amazed by its price tag: At just $95, it might be your smartest purchase ever! amidah.us



Photography by: Photography by Josh Salcedo