Lacoste's Active Week In Miami: Tennis and Collabs
By: Robert LoviBy: Robert Lovi|March 28, 2022|People, Style & Beauty,
Lacoste had an active week in Miami with two main events commemorating Venus Williams as its new global ambassador and celebrating its relationship with Miami-based brand UNKNWN.
LACOSTE AND UNKNWN HOSTED NUIT BLANCHE CELEBRATION
On March 23, Lacoste and UNKNWN co-hosted an exclusive party called NUIT BLANCHE to commemorate Lacoste's Miami Open relationship with the Miami-based streetwear brand, converting UNKNWN's Wynwood boutique for a unique kick-off event in honor of the 2022 Miami Open.
Local Miami tastemakers and tennis players were in attendance, with Chase B and Chantel Jeffries providing the music. Guests enjoyed cocktails and light appetizers while competing in specially-designed blacklight touch tennis courts, which replaced UNKNWN's renowned basketball court and included UV-activated, fluorescent-painted designs that shattered the courts throughout the matches.
Lacoste and UNKNWN also debuted a limited-edition 'LCSTE UNKNWN' capsule collection, available exclusively at UNKNWN during the Miami Open through April 3.
LACOSTE CELEBRATED NEW GLOBAL AMBASSADOR VENUS WILLIAMS WITH INTIMATE DINNER
Lacoste Creative Director Louise Trotter hosted an intimate dinner on Thursday, March 24, to commemorate Venus Williams' appointment as the brand's new global ambassador and the opening of the 2022 Miami Open.
Louise and Venus were joined by close friends, VIPs, and Miami tastemakers for an intimate dinner at Thomas Keller's Surf Club Restaurant.
Louise Trotter (Lacoste's Creative Director), Venus Williams (Lacoste's Global Ambassador and Pro Tennis Player), Lori Harvey (Model), Fai Khadra (Multi-disciplinary Artist), Jenna Lyons (Designer), Chantel Jeffries (DJ), Shea Marie (Designer & Entrepreneur), Jennifer Bandier (Founder of BANDIER), and others were among the guests.