In a world where people strive for uniqueness every day, bespoke offerings are more coveted than ever. Logan designed this Green Goyard bag featuring Hokusai, The Great Wave off Kanagawa, per his client’s request. PRODUCT HOTO COURTESY OF LOGAN REAL
For over a decade, Miami-based Logan Real (@loganreal) has transformed the luxury fashion realm with his precise stroke of a paintbrush. Having already captured the eyes of high-profile celebrity clients like Drake and Kendall Jenner by customizing their handbags and accessories, the leather artisan’s rising popularity continues to grow as his product offerings shift to include new designs and canvases.
Discussing what guided his latest commission, a golf-themed Goyard pouch, Logan shares, “The initial idea was to develop a golf course scene featuring an art deco font, which represents my Atelier name.”
Each custom creation starts with an inspired concept or client request, then undergoes Logan’s artistic touch. This bespoke approach empowers collectors to express their unique sense of styles and personalities instead of settling into fashion uniformity. As Real notes, such personalization is becoming more and more coveted each year. “The everyday consumer is constantly refining their fashion style to become more personalized,” he says.
So what elevates Real’s leather designs into objets d’art? Much comes down to his artistic vision and exacting refinement process. As he puts it, “My creations are top quality because I’m always expressing through love. Refinement is a key element in my creations and finding new ways to execute that is a top priority.”