From travel goods to luxury fashion, Louis Vuitton has proven to be more than just a clothing brand—it's a lifestyle. Now, the French company takes that ethos a step further, making its mark on the audio industry.

Louis Vuitton is known to go beyond expectations. From its Egg Case cross-body to the Airplane bag designed by Virgil Abloh, it's no stranger to the unconventional, and the Horizon Speaker is certainly imbued with that imaginative spirit. Inspired by the Toupie handbag’s unique shape, the Horizon Speaker perfectly embodies the brand’s elegance and innovative nature all in one.

The Horizon Speaker follows the success of the Horizon Wireless Headphones as the latest in the company's Connected Objects collection of tech accessories.

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The Horizon Speaker’s design is daring, taking the shape of a black spinning top embossed with LV's iconic logo design. More than just a pretty thing to look at, the speaker uses a cutting-edge, 360-degree sound system and wireless connectivity compatible with several different devices and networks. Weighing only one kg with an 18cm diameter, the reasonably-sized speaker provides high-quality, far-reaching sound both indoors and outdoors.

In a new way to experience music, the speaker engages with multiple senses. From feeling the vibrations of the music through the woofer to creating a mesmerizing light show, the subtle attention to detail is what makes the device so fascinating.

The LED features are customizable, so you can synchronize lights with the beat to give your favorite music more life. Embedded with three different animations and seven colorways, the Louis Vuitton Connect app allows full control over all the speaker's functions and combinations.

Staying true to Louis Vuitton’s travel-inspired roots, a black strap is attached to the speaker making it a perfect portable accessory so that wherever you go, the music follows. The matte black finish and stainless steel accents give the speaker its sleek look, and the iconic Louis Vuitton monogram is etched throughout the entire design.

As always, Louis Vuitton has wowed the industry with its creative touches and craftsmanship to create a highly-covetable sound system for everyone to enjoy.

As a bonus, when you’re not jamming out to your favorite artist, the elegant design serves as a fashionable, discreet interior decor piece.

Retailing for $2,890, the Horizon Speaker will be available at LouisVuitton.com as soon as July 30. See more pictures of the speaker below.