Stephen Orso, Founder of Loyalty Records, is set to announce the launch of Loyalty Productions, a vertically integrated video production company focused on short films, music videos, and documentaries. Orso, with the help of his Loyalty Records co-founder Peter Ashley, is partnering with their long-time collaborator Parker Toonder, a music video director phenom who has directed videos for Iann Dior, 24kGoldn, and Ty James, just to name a few.
Loyalty Productions will produce high-quality short-to-long-from video content for musicians and various creatives intended for all streaming and social media platforms.This trio of creative executives perfectly complements each other in a way that all but ensures success. Orso uses his extensive network, built as a result of his serial entrepreneurship as well as his time as a prominent NYC tastemaker, to capitalize on new creative opportunities and strategic partnerships for his artists.
Ashley uses his ‘Artist-First’ approach that centers the artist’s process in order to increase creativity as well as facilitate a positive and frictionless business environment. Parker’s unique vision and technical know-how will not only establish an avant-garde environment at Loyalty Productions, but he will also make sure the company has access to the most advanced video streaming technology on the market.
In order to ensure the consistent and continued success of Loyalty Productions, Orso plans on using the most cutting edge technology to continue to push Loyalty and its Artists’ vision forward. This will be incredibly important in order to guarantee the production of high-quality content from any and all locations during these uncertain times.
This is particularly important considering increased logistical difficulties for filming during the pandemic. Despite that, now with Loyalty Productions, Orso and Loyalty Records are perfectly positioned to take advantage of the newly forming live streaming and live concert market.
The vertically integrated video production company will not only enable Loyalty artists to engage their fans and further their art by putting out the most cutting edge and engaging video content on the internet, live or otherwise, but it will also enable them to become important players in the changing music, streaming, and content landscapes.
Photography by: Loyalty Records