Lugano’s client-centered campaign honors true change-makers.

“Our jewelry is as unique as the individuals who wear it, distinguished by exceptional craftsmanship and visual impact. Lugano is dedicated to making a meaningful difference in the world, and both our pieces and our clients are truly one of a kind,” says Moti Ferder, CEO and co-founder of Lugano (luganodiamonds.com). To honor this sentiment, the brand recently unveiled its first client-focused campaign, “Simply One of a Kind,” celebrating icons like Jane Holzer, Sheila Johnson, Georgina Bloomberg and others who represent the ethos of the brand across industries and philanthropic efforts, but all underscore the brand’s commitment to fostering positive change.

This collaboration underscores the brand’s commitment to blending luxury with iconic cultural figures, portraying jewelry as wearable art. Founded by Ferder in Newport Beach, Calif., Lugano offers a beacon of innovation and bespoke craftsmanship in the jewelry industry. Ferder, whose early exposure to his family’s rough-diamond business in Antwerp, Belgium, furnished him with an intricate understanding of diamonds and gemstones, perceived a unique opportunity to redefine luxury jewelry retail. Under his leadership, Lugano has committed to creating extraordinary, one-of-a-kind pieces that not only dazzle but also help foster a sense of community among its patrons.

The campaign, captured by world-renowned photographer Platon, emphasizes Lugano’s legacy of innovation. “With this campaign, we celebrate special people who drive positive change in the world,” Platon says.