Celebrating the launch of Magnum’s Duet Bars, the iconic ice cream brand partnered with celebrity nail artist Mei Kawajiri and the female-founded, independent beauty brand, Nails.INC to launch a line of six chocolate-scented nail polishes that bring the Duet Bars to life.
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“As a nail artist, I indulge in creative self-expression every day. As a fan of the little luxuries in life, I indulge in Magnum ice cream.” shares Mei Kawajiri, who designed three unique nail art designs inspired by the Duet Bars. “I love to incorporate sensory experience into my designs, so I was thrilled when Magnum ice cream teamed up with Nails.INC to create richly pigmented and chocolate-scented polishes – allowing me to showcase my favorite ice cream treats through three creative, unexpected designs."
The six polishes are grouped in pairs and include Almond Duet with glazed almond and double chocolate, Cookie Duet with crunchy cookie and classic chocolate and Chocolate Duet with white chocolate and raspberry swirl.
Photo Courtesy Magnum Ice Cream
Providing more range to your style and taste buds, Magnum is coming to the Generator Miami Hotel July 8-9, bringing their Indulgence Studio to allow guests the opportunity to put their craft into their indulgence. In addition to Mei Kawajiri-inspired manicures, guests can participate in a free Magnum ice cream edible spray paint bar, polish and ice cream sampling.
Known as the masters of indulgence, these new ice cream bars are the first of its kind to be dipped in two different kinds of chocolate and are available in three different flavors including almond, chocolate and cookie are guaranteed to impress your taste buds and send you to chocolate nirvana.
"As the chocolatiers of ice cream, we're always looking to push the boundaries and release innovative products our ice cream fans crave," says Russel Lilly, general manager of Unilever Ice Cream for total North America. "Now, we're excited to give chocolate lovers another way to express themselves, inspired by our iconic Belgian chocolate and designed with everyone in mind."
This is just the beginning of the road they plan to pave ahead for the future of indulgence. The innovation flavor approach is more than marketing, it comes from the passion— stemming from using the highest quality ingredients made with Belgian chocolate, giving fans cream of the crop ice cream.
Photography by: Photo Courtesy: Magnum Ice Cream.
