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Marc Cain Heats Up Miami with a Fall Pop-Up


Marc Cain Heats Up Miami with a Fall Pop-Up

By Patricia Tortolani | September 4, 2018 | Style & Beauty

A favorite of the Berlin street-style crew, Marc Cain is heating up Miami this fall with statement hardware, structured blazers and leopard print galore.


For its fall 2018 fashion show, design house Marc Cain took over an underground tunnel between two tube stations in Berlin and enlisted local graffiti artists to go ham on the walls. The resulting set was edgy, gritty and perfect for the psychedelic prints and pops of color that came down the runway. It’s these high-impact, highly instagrammable moments that have made Marc Cain a favorite of cool kids in the know. And it’s with a similar conviction of style and presence that Marc Cain is coming to the Magic City. When its first pop-up lands in Brickell City Centre this month, it will be an explosion of Pantone 5035—everything will be pink, from the poufs to the popcorn. But for a brand that likes a show, it’s Marc Cain’s quiet dedication to innovation that is sure to make an impact on fashion for generations to come. Using state-of-the-art flat-knitting technology, they are creating some of the first 3D-printed clothing. “The 3D Knit & Wear process is synonymous with the production of an item of clothing in just one step, which means that a completely finished product comes out of the machine,” says Stephen Belfer, managing director of Marc Cain USA. “The benefits of this machine are obvious: The production lead time is much shorter, and it is possible to react faster to fashion trends, as well as create them. Plus, energy is conserved.”