The FTX Arena has taken its name to an entirely new meaning. The Miami HEAT have stepped into the NFT space for the second time, with the launch of the Miami Mashup NFT Collection.
These unique collectibles officially hit the Blockchain marketplace on March 11. The collection is comprised of 400 different digital artworks, with 50 per style. Looking back on the the 2021/20222 Miami HEAT Mashup City Edition Uniform, the jersey’s explore eight different number styles and graphic worlds they inspired.
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One of the most notable elements of this NFT collection is the community behind it. The collection was created entirely in-house by Miami HEAT artists.
See also: Sports Illustrated and OneOf Launch "Legends Of The Gridiron" NFT Project
As the official cryptocurrency exchange partner for the NBA team, the collection has been listed on the FTX US NFT Marketplace.
"The Miami Mashup campaign is a masterclass in creativity and branding. It puts together the history of the team and its various styles in one cohesive feel. Given how important digital art has become, an NFT collection for Miami Mashup is a great fit. We're excited to partner with the Miami HEAT and launch the Miami Mashup collection on FTX US's NFT Marketplace,” expressed Avinash Dabir, Vice President of Business Development at FTX US.
Alongside this exciting launch, the Miami HEAT also hosted the grand opening for the new FTX Token Lounge on March 12 during the Minnesota Timberwolves v.s. Miami HEAT game.
With the launch of the Miami Mashup NFT Collection and the FTX Token Lounge, the Miami HEAT are fully ingrained in the future of technology, especially under Miami’s new influential tech hub. Through unique NFT drops and in-person experiences, there is no doubt that the FTX Arena is at the forefront of the movement.
Jennifer Alvarez, Vice President of Creative and Digital Marketing for the Miami HEAT exclaimed, “We’re excited to showcase such a unique brand like Mashup through the innovation of NFTs,” said Jennifer Alvarez, Vice President of Creative and Digital Marketing for the HEAT. “Partnering with FTX to create a Token Lounge to display our collection is the next level-type of experience we’re proud to offer our fans.”
The FTX Token Lounge is an addition to the offerings for courtside seat holders, Dabir explained, “The lounge is going to be a great place to hang out and highlight incredible NFT artwork that members can purchase via the FTX app.”
This was a monumental weekend for FTX Arena and the Miami HEAT, but this is just the beginning of their exciting offerings on the Blockchain and beyond.
Photography by: Courtesy Cristina Sullivan, Miami HEAT Photographer
