Jennifer Alvarez on the Good, the Bad & the Ugly Working in the World of Men's Professional Sports

By Patricia Tortolani | May 1, 2019 | People

Vice president of creative and digital marketing for the Miami Heat, Jennifer Alvarez, continues to slam dunk on the competition. For that and more, she joins our list of Miami "Women of Influence."

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Tell us about what you do at the Miami Heat.
JENNIFER ALVAREZ: I oversee the areas of marketing that our fans interact with daily. I’m not going to sugarcoat it, it’s a lot, but it’s the fun stuff.

The Heat Vice campaign has been a huge success. How does it feel to see your designs embraced with such enthusiasm?
JA: We knew we had something extraordinary with the Vice uniforms and campaigns, but I wasn’t prepared for it to take over the way it did. The concept is essentially a love letter to Miami. It’s contemporary but feels classic and incredibly bold—just like the Magic City itself. And there is no better feeling than seeing your work in the wild!

Tell us the good, the bad and the ugly of being a woman in the world of men’s professional sports.
JA: It’s probably not that different from being a woman in any profession. Over my 15 years, I’ve been in quite a few meetings where I was the only female, which was discouraging. But I’m happy to report that it’s changing. I see more and more women not just working in the NBA, but ascending to leadership positions, and we’re a stronger league for it.

What is the best piece of advice you have ever received?
JA: ‘Stop watching and start doing.’ My brother once said that to me when I used to send him things that inspired me, like a cool brand activation or a funny video. When he said that to me, it was like a splash of cold water to my face.

What is your mantra for 2019?
JA: She believed she could, so she did.

Click here to see our full list of "Women of Influence."



Photography by: Photography by Mary Beth Koeth; Shot on location at Swan and Bar Bevy