One of the main signs of the current era is our ability to search for, learn about, and order anything we want whenever we want. The conveniences afforded by smartphones have drastically matured since the advent of this innovative technology to the point that the modern consumer expects to have access to the entire world from their pocket. While technology has democratized access to niceties across all ends of the spectrum -- from everyday activities like ordering groceries to exciting opportunities like chartering a helicopter -- ultra-high-net-worth individuals still prefer a trusted resource for their major purchases.
As the 1% is far less affected by economic turmoil, UHNWIs invest and spend their money even in times of uncertainty, especially when they have a trusted advisor in their corner. Despite the threat of a global recession, the Wall Street Journal is reporting that luxury goods produced by the likes of Hermes and LVMH, Moet, Hennessy & Louis Vuitton are being purchased at a record pace. Similarly, the market-moving consulting firm Mckinsey is reporting that the global luxury automobile market is “ultra profitable.”
In terms of real estate, while prices in some regions may drop depending on commercial and residential externalities, there will always be a demand for luxury residential real estate in the US’s top cities. After the city experienced a once-in-a-generation real estate renaissance during the Covid-19 pandemic, Miami is still home to one of America’s hottest real estate markets 3 years later. Yahoo Finance recently reported that 2022 saw the Miami-Dade County real estate market register its 2nd best total home sales year and its 2nd highest annual condo sales year in history.
Sharon Beck is a multifaceted Miami-based real estate agent offering a unique melange of real estate investment sales, property management, high-end concierge, luxury hospitality, and estate management services. Beck is a one-stop shop for luxury real estate in Miami as well as premier lifestyle experiences around the globe. Brilliantly recognizing where her talents and influence converge, Beck’s operation embodies the innovative capabilities of all the hottest hospitality, entertainment, wealth management, and real estate apps yet goes far beyond the sum of their power. Beck leverages her skillfully cultivated network, years of experience, and ability to garner trust with influential clientele to provide a service with an expertly curated human touch. Particularly, as a Miami native, Beck’s understanding and influence in the city are unparalleled.
Becoming as connected in the world of Miami real estate and luxury hospitality as Beck does not happen overnight. Beck planted the seeds of her current business as early as the onset of her professional career. After attending FIU in Miami & upon graduating from the Culinary Institute of America in NY, Beck began cooking as a private chef for a select group of wealthy families in the tri-state area. Tapping into her entrepreneurial savvy, Beck eventually evolved the business into an agency with a large team of chefs nationwide. The service rapidly grew via word of mouth as she and her team gained a positive reputation for going above expectations as well as for their nuanced etiquette and discretion in these environments. Beck understood that cooking was only part of the equation as professionalism and respecting boundaries were also key value-adds.
Intimately trusting Beck and her team to come into their homes and facilitate 5-star dining experiences for their friends and family, Beck became more entrenched within these wealthy circles. Eventually expanding her offerings to include concierge services, once Beck moved back to her hometown of Miami, she was able to grow this aspect of the business into the full-scale service it is today. Seizing the opportunity, she developed her concierge services to include vacation planning, chartering private jets & yachts, exotic car rentals, and booking luxury villas. Known as the ‘rich man’s playground,’ Miami is ripe for this type of service. From organizing luxury yacht charters in Miami and beyond complete with a masseuse, gourmet meals, & a DJ to securing the best tables at Casa Tua, LIV, or Carbone, Beck uses her New York work hustle and innate knowledge of the Miami lifestyle to facilitate every client request and distinguish herself from the competition.
Simply put, the maverick entrepreneur successfully scaled her luxury concierge business by building authentic relationships with her clientele by working intimately with them and their families over time. This talent for garnering relationships reared exponential returns once Beck got licensed as a realtor in Florida. Getting her start in commercial real estate, Beck followed the market activity by pivoting into the luxury residential sector as soon as the pandemic hit & the demand exploded.
As the confluence between her existing clientele, concierge services, and the luxury real estate opportunities in Miami became impossible to ignore, Sharon became engrossed with surpassing client expectations. Fast forward a couple of years & Beck has solidified herself as a premier luxury real estate agent brokering record-breaking transactions for exquisite waterfront mansions such as 4411 Pine tree drive (buyer & seller representation), 9408 Bay Drive (sold & resold twice in the course of 8 months), and 3605 Flamingo Drive (currently listed for $13.9 Million)
While Beck quickly made a name for herself due to her prowess as an agent, she is truly disrupting the market by using this license to add another dimension to her already multi-layered business. While high-net-worth individuals can certainly afford to pay $12k a night for a short-term luxury vacation rental, Beck cleverly advises her clients to use that money for a downpayment on the house instead. Further positioning herself to provide even more value to her clients. After the sale, Beck handles the logistics of managing the property entirely as well as utilizes her global network to keep the home occupied and earning revenue for her investors. Beck provides the ultimate service by turning a client's vacation experience into a new home and in turn, ensuring the property converts into a profit-producing asset in her client's portfolio.
While owning a waterfront villa in South Florida that pays for itself sounds too good to be true, Beck regularly creates this reality for clients. It is no surprise that Beck’s clientele would trust her with such an important decision as they have entrusted her with intimate and familial experiences throughout their entire relationship.
As Miami’s real estate market continues to flourish, we are excited to see how Beck continues to cultivate authentic relationships through her services in the city and beyond.
Beck can be found at Soho beach house for morning boot camp, coffee meetings at Pura Vida, evenings out at Faena, and at charity events like Sean Penn’s CORE fundraiser during Art Basel.
To stay up to date with Sharon Beck, please visit her website and follow her Instagram.
Photography by: Courtesy of Sharon Beck
