WITH MIAMI SWIM WEEK QUICKLY APPROACHING, PARAISO MIAMI BEACH AND MIAMI SWIM WEEK THE SHOWS ANNOUNCE THEIR ROSTER OF CAN’T-MISS PROGRAMMING THROUGHOUT THE CITY’S HOTTEST WEEK.

Past Agua Bendita runway show at PARAISO Miami Beach RUNWAY PHOTO COURTESY OF PARAISO MIAMI BEACH

Alongside the summer season comes one of the most iconic and highly anticipated weeks in city history, Miami Swim Week. Presenting an unmatched lineup of celebrity appearances, seductive debuts and fashion shows, the coveted occasion is what makes summer the city’s hottest season yet aside from the notorious Miami heat. As brands from across the globe gear up to present their latest designs and throw some of the most exclusive parties of the season, PARAISO Miami Beach (@paraisomiamibeach) and Miami Swim Week The Shows (@miamiswimweekshows) have officially announced their roster of what to expect from what will be the biggest swim week to date.

Last year, Jonathan Simkhai held a memorable presentation at Joia Beach for PARAISO Miami Beach. PHOTO COURTESY OF PARAISO MIAMI BEACH

Kicking off the five jam-packed days of unparalleled programming is the official industry platform of Swim Week, PARAISO Miami Beach, as it announces its new partnership with VOGUE MX on the exclusive launch of Espacio VOGUE Swim. Taking place July 14 through 17, the partnership will dispatch a curated pop-up space open to the public focused on resortwear and swimwear collections by Escvdo Peru, MITA sustainable eyewear and NUA swim.

PHOTO COURTESY OF PARAISO MIAMI BEACH

Alongside this revolutionary new initiative, culture seekers and swimwear enthusiasts will have a front-row seat to the best of resort 2023 at PARAISO’s renowned tent at Collins Park on Miami Beach, 1 Hotel Beach Club, Esmé Miami Beach, W South Beach and Soho Beach House. From the PARAISO tent’s showcase of the exhibit Endless Summer by Frederic Pinet and the third annual DESTINATION Colombia runway show, Soho Beach House will host a panel discussion with MANA Fashion to educate the community on the creative evolution of Miami’s fashion scene. Apace with this list of highlighted weekend activations, Sports Illustrated Swimsuit marks its return to W South Beach with an animated runway show, series of talks, brunches and wellness activations.

Sinesia Karol runway show PHOTO COURTESY OF PARAISO MIAMI BEACH

While the world has discovered a newfound trend defined by technological upheaval within the past year, Miami Swim Week The Shows steps into the scene with an innovative approach to its five-day festival while tapping into the metaverse. Set to take place July 13 through 18, the luxury fashion production label settles into the SLS Hotel South Beach to feature dozens of fabulous runway shows, VIP events, dinners, parties and showcases.

Each year, guests flock to see models flaunt the latest collections from the swimwear industry’s top labels. PHOTO COURTESY OF PARAISO MIAMI BEACH

“From sustainable and eco-friendly fashion to metaverse digital fashion and fashion NFT collections, this year’s Miami Swim Week The Shows will be unlike anything the fashion industry has ever seen,” says Moh Ducis, founder and CEO of Miami Swim Week The Shows. “We have designers flying into Miami from over 70 countries who will be a part of 50 live fashion shows and pop-up events.”

Models at PARAISO Miami Beach PHOTO COURTESY OF PARAISO MIAMI BEACH

Showcasing top designers, innovators and hundreds of stunning models to debut beautiful swimwear, resortwear fashion, virtual fashion-tech and summer fashion trends, the lineup of events powered by D.C. Swim Week will present new collections by Florida-based swimwear brands like Tiare Hawaii, DAYZ DAZE, Maxine and Bikinilista.

“Sisters” by Frederic Pinet at PARAISO Miami Beach PHOTO COURTESY OF PARAISO MIAMI BEACH

While we anxiously await Miami Swim Week’s official commencement, it’s time to clear out your closets and get ready to reinvigorate your coveted style statements and beauty regimes. Whether looking to get a head start on your 2023 beachside looks or educate yourself on Miami’s fashion scene, PARAISO Miami Beach and Miami Swim Week The Shows invite you to their extravaganzas of all things swim.