Nike is revolutionizing the sport marketplace with its live-concept, digitally-led retail stores. Nike By Brickell, having just opened on August 4, 2022, is Miami’s first taste of the innovative Live shopping experience.
The store’s setting, the lively heart of Downtown Miami, directly inspired the vibrant design on the location’s facade. An exterior mural by Argentinian illustrator and designer Xoana Herrera features her bold geometric style and represents the diverse Brickell community.
Nike continues to work towards creating a convenient and seamless shopping experience through the Nike Membership feature on the Nike App. Specifically, the athletic brand is tailoring its services to women as it recognizes their role in shaping the future of fitness.
Membership offers benefits including Buy Online, Pick Up In Store (BOPIS), Digital Returns, Curbside Pickup, Swoosh Text — allowing customers to text store athletes for the latest products — Bra Fit 2.0 and access to Member-only Products/Events. The best part — Nike Membership is free!
Nike By Brickell also made sure to consider what the residents of Downtown Miami currently seek in the fitness product landscape. From consumer insights, running and training were found to lead the pack in residents’ preferred fitness activities; as a result, Nike By Brickell will focus on performance apparel like the Nike Dri-FIT Alate Minimalist Sports Bra and footwear styles such as the Nike Air Zoom Pegasus 39.
Nike store athletes do more than just guide customers through their fitness goals and journey; these staff members are dedicated to powering their own communities too. The Nike Community Ambassador Program (NCA) allows team members to volunteer their time with local organizations that support underserved children/communities
During the location’s opening week, Baptist Health Brickell Run Club partnered with Nike By Brickell to host 5K runs on August 2 and 6. Fitness experiences like these are powered by Nike Experiences, accessible to Members via their Nike App or Nike.com.
The store is located at Brickell City Centre, 701 S. Miami Avenue. Hours of operation are Monday through Saturday from 10:00 a.m. to 9:00 p.m and Sunday from 11:00 a.m. to 7:00 p.m.