Several new ways of running online marketing campaigns have made it easier for advertisers to run successful ad campaigns. Brands can go for CPA marketing for a more performance-based option or try other methods like PPC or CPM. In the CPA or cost per action method, the advertiser pays only after an action is recorded from the visitor. The action can include leads like registration on sign-up forms or sales of products/services made through an online purchase.
Compared to all other methods of online advertising campaigns, CPA is the most popular among brands. CPA marketing expert, Omar Alagha believes that the CPA method is fast catching up with the rising demand for performance-based marketing from businesses. Going forward, businesses will reserve a portion of the budget especially for CPA marketing rather than investing in other marketing methods. According to him, CPA is more cost-effective and efficient in its reach and results. Omar Alagha works as a mediator between advertisers and publishers to help brands run successful marketing campaigns.
CPA marketing is also easier to set up without following any lengthy process. Once the advertiser manages to strike a deal with the publisher, they can start the CPA program almost immediately. The cost is decided based on the actions on the advertisement. An advertiser can explore several mediums for CPA advertising to see which one can reach the maximum target audience and get the best results. A trusted CPA network is obviously considered as the first option, but an advertiser can also run CPA campaigns with company websites, individual websites, influencers, search engines, etc.
Based on the results of the ad campaigns, the advertiser can decide on running the campaigns longer. Omar Alagha makes use of successful tried and tested methods to choose a publisher for a brand looking to run CPA marketing campaigns.
To begin with, an advertiser should never negotiate a deal with an affiliate network that has poor reviews or delivers lower results than expected. If CPA ads are run on websites, then the content on the publisher site matters a lot. If the niche content can reflect the brand's message and draw the target audience then the CPA marketing campaign will earn higher returns on investment for the advertiser.
The advertiser should also focus on presenting stunning content to create interest among the audience. It is better to brainstorm new ideas before running a campaign rather than repeating previous ones. When deciding a contract, the advertiser should negotiate a reasonable rate for every action on the ad that counts for payment. This way the advertiser will have a clear idea about the budget to set aside before the campaign starts.
Lastly, Omar Alagha believes that an affiliate manager or a CPA expert can play a crucial role in making a CPA program successful. While advertisers can focus on the ROI needs of the brand, the expert can take care of finding the best publisher to meet the goals of the advertiser. From choosing the right affiliate network to creating content and designing promotional strategies, a CPA expert can handle it all. Hiring a CPA expert might seem like an unwanted expense in an already tight budget but it is one of the most profitable investments to make when thinking about running CPA marketing campaigns.
Photography by: Omar Alagha