DIGITAL AD UNITS |
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IAB Standard – Please provide a click-through URL for all ads. |
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| Ad Unit | Dimensions (72 dpi) | Total File Size | File Type | Ad Format | Materials Due |
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Large Leaderboard |
970x90 |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
5 business days |
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Responsive Leaderboard |
728x90, 468x60, and 320x50 (Please provide all 3 sizes) |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
5 business days |
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Medium Rectangle |
300x250 |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
5 business days |
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Half Page |
300x600 |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
5 business days |
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Floating Popup Ad on Homepage Only |
600x500 |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
10 business days |
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Ad Pushdown |
970x90 expands down to 970x415 |
40KB-200KB |
GIF, JPG, PNG, HTML5* |
10 business days |
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Please see the IAB Display Advertising Guidelines for detailed specifications. Ad sizes greater than 100KB to 200KB will be either resized or rejected. All ads are served through Google DoubleClick for Publishers. Most third party tags are also accepted and will be tested. Some HTML5 ads can be tested and served but not guaranteed, and are best provided as third-party creative ad tags served from Google DoubleClick Studio + Creative Solutions or other third-party provider. |
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The Responsive Leaderboard will resize responsively based on browser size. Please provide all three sizes for this ad unit: 728x90, 468x60, and 320x50. Large browser windows will display a 728x90, tablets will typically display a 468x60, and a mobile devices will display the 320x50 ad size. |
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The Floating Ad Popup will be created by HTML5. Please provide assets as GIF, JPG, or PNG in 600x500 ad size and a Youtube Video ID if desired. A demo page will be provided before the ad campaign begins. |
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The Ad Pushdown will be created in HTML5. Please provide a GIF, JPG, or PNG in both the 970x90 and 970x415 ad sizes. A sample test page will be provided before the ad campaign begins. The Ad Pushdown serves on the homepage ONLY with a maximum of 3 impressions per user, per day. |
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*HTML5 Ads – HTML5 ads are in beta and can be tested before serving. We accept HTML5 creative bundles (.zip file) created from Adobe Edge, Google Web Designer and Tumult Hype. Other HTML5 creative types could fail or create unexpected problems with the creative. We recommend to carefully inspect all creatives (Edge, Hype, GWD or otherwise) before submitting. Make sure that your creative .ZIP bundle doesn't contain unsupported assets (e.g. SVG, WebFonts, video files), as the unsupported assets will be discarded and the uploaded creative might have rendering issues. We also accept most third-party ad tags served from Google DoubleClick Studio + Creative Solutions or other third-party providers. See http://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ for additional designer guidelines. **Flash Ads – Flash ads are no longer supported or uploaded effective January 2, 2017. |
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| Placement | Initial Load / File Size | Total File Size (including Initial and Polite Load) | Max # of Loops | Max Animation Per Loop | Materials Due |
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Medium Rectangle |
40KB |
100KB |
3 loops |
15 seconds |
5 business days |
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Leaderboard |
40KB |
100KB |
3 loops |
15 seconds |
5 business days |
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Half Page |
40KB |
100KB |
3 loops |
15 seconds |
5 business days |
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In-Banner Video – Submit as a third-party tag streaming from your video provider with stop, pause, play and audio control buttons required (must be user initiated and polite download). These can also be created in HTML5 with provided Youtube or .mp4 video. Contact [email protected] for more information. |
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| Placement | Dimensions | Full Size | Max Bits Per Second | Max Video Movie Length | Materials Due |
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Medium Rectangle |
300x250 |
1.2MB |
550 kbps |
30 seconds |
10 business days |
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Leaderboard |
728x90 |
1.2MB |
550 kbps |
30 seconds |
10 business days |
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Half Page |
300x600 |
1.2MB |
550 kbps |
30 seconds |
10 business days |
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| Video | Video Size | Length | File Type | File Size | Materials Due |
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Video Pre-Roll – Plays once before most videos on site. |
1920x1080 or 1280x720 |
15 seconds recommended to 30 seconds maximum. |
.mp4 |
<30MB |
5 business days |
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E-Newsletter Ads – Served by Modern Luxury only. No third party tags. No animation. Please provide headline, URL, and approx 50 words copy for Promo Edit. |
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| Placement | Dimensions | Ad Format | File Type | Placement/ Position on page | Materials Due |
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Top Leaderboard |
728x90 |
GIF, JPG |
Above the fold |
5 business days |
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Bottom Rail |
728x90 |
GIF, JPG |
Below the fold |
5 business days |
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Promo Edit |
650x488 |
GIF, JPG |
Below the fold |
5 business days |
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Dedicated by E-Blast – Served by Modern Luxury only. No third party tags. No animation. Please also provide URL and subject line. |
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| Placement | Dimensions | Ad Format | File Type | Placement/ Position on page | Materials Due |
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"Spotlight" E-Blast |
700xNo Height Restriction |
GIF, JPG |
Above the fold |
5 business days |
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