This July, PARAISO Miami Beach Swim Week returns in-person for the Resort 2023 season, bigger and better than ever, with the largest official swim week event to date, July 14 to 17, featuring a purposefully packed schedule of runway shows, brand activations, parties, and events.

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PARAISO Miami Beach events will be held at prestigious locations throughout the city, including Soho Beach House, W South Beach, 1 Hotel Beach Club, Plymouth, Tropezon, and Esme, and will be hosted in the renowned Collins Park tent on Miami Beach. The Resort 2023 season will begin with an exciting new initiative between PARAISO Miami Beach and Vogue MX, launching a carefully curated pop-up shop featuring the best in swimwear and resort collections.

As part of PARAISO Miami Beach, Sports Illustrated Swimsuit will present a high-energy runway show at the W South Beach, as well as a series of talks, brunches, and wellness activations. Other highlights include Resort 2023 presentations from the hottest names in swimwear and resort wear, such as Luli Fama, Beach Bunny, and Maaji, Acacia, Sinesia Karol, Monday Swimwear, VDM Label, the effortless luxe Riot Swim, One One, Peixoto, Icon Swim, Just Bee Queen, Abyss by Abby, Kittenish, designed by Jessie James Decker, JMP the Label by Juliette Porter, and many more.

Public Events

New to Paraiso are two public pop-ups adjacent to the Paraiso Runway Tent at Collins Park 2100 Collins Avenue and other satellite events.

Espacio VOGUE at the Paraiso Bungalow will feature Sinesia Karol, Nua Swim, Mita Eyewear, and several other Latin American designers for consumers to shop their latest collections.

HydraFacial, a beauty-health company, collaborates with JLo Beauty to launch the revolutionary HydraFacial x JLo Beauty Booster in a salon-style pop-up at the Paraiso Bungalow. Customers can come and try the latest new product, mini facials, and other treatments. Both events will take place during Swim Week, which runs from Thursday, July 14 to Sunday, July 17.

Off-site events on the Paraiso calendar are:

1. Paraiso Talks X Fashion for Breakfast is coming together with a panel discussion at the Soho Beach House with Mana Fashion, discussing Miami as one of the most influential growing fashion capitals and the importance it's shining on the industry.

2. Sunblock Party in Collins Park by Image Skincare together with POM

3. Swim Souk at the Standard Spa brings a Moroccan vibe to the gardens at The Standard, featuring live music, fashion, and traditional spa treatments Friday, 7/15 through Sunday, 7/17.

4. Ticketed events: PARAISO VIP Experience Pass and runway show tickets for Beach Bunny are available here https://www.paraisomiamibeach.com/buy-tickets

Riot Swim and Bfyne are BIPOC-owned brands presenting runway shows, while celebrity brands Jessie James Decker of Kittenish, Natasha Oakley and Devin Brugman of Monday Swimwear, and Juliette Porter of JMP the Label will also present on the Paraiso Runway.

Embracing and Celebrating Sustainability

Together with Istituto Marangoni Miami, the Paraiso Upcycle Challenge will bring student designers mentored by iconic swim brands Bondi Born, Chromat, Gigi C, Beach Riot, and Maaji to upcycle swim fabrics to create their own looks and present two looks each to an industry jury on Friday, July 15. More information on this year's Upcycle Challenge can be found here.

Segundo Mano X Paraiso Beach Clean Up (Open to Public)

Date: Friday, July 22, 2022

Time: 6:00 p.m. to 8:00 p.m.

Location: Pretty Swell / 321 Collins Ave

-Meet at the hotel, walk over to the beach and head back to the hotel for happy hour drinks

-Topo Chico will be hydrating the attendees, and we will have goodie bags with treats from Garnier, Poppi, and Vacation.

To reduce waste, Luli Fama has its factory, which allows the product to be produced with greater attention to detail than usual; this same feature also allows the brand to be closely aligned with material efficiency. The brand takes this a step further by producing more products from reduced leftover raw materials, such as cosmetic bags, accessories, GWP, etc. Most of this year's runway collection will be available immediately at lulifama.com.

New to Swim Week, Colombian swimwear brand ONE ONE will debut its first-ever runway show on Saturday, 7/16, at 6:00 p.m. Each swimsuit from ONE ONE is made to order.

Just Bee Queen will also debut its new collection at 1 Hotels Beach Club, while Destination Colombia will kick off swim week on Thursday, July 14, with a show. Mola Mola, Palmacea, Bahia Maria, Praia, Pily Q, Bahama Mama, Mar De Lua, Smeralda Sw, Alma Arena, and Punta Mar are all Colombian brands that promote sustainability through fabrics and low-volume production.

RIOT Swim is a global destination for high-quality, fashionable swimwear that can be worn yearly. Riot Swim believes that coverage and confidence do not have to be antagonistic.

Highlights Include:

● KEVIN MURPHY RETURNS AS OFFICIAL HAIR PARTNER OF PARAISO MIAMI BEACH: Global beauty brand Kevin Murphy continues collaborating with PARAISO Miami Beach.

● KEVYN AUCOIN JOINS AS THE OFFICIAL MAKEUP PARTNER

● PARAISO MIAMI BEACH AND ISTITUTO MARANGONI MIAMI PARTNER FOR THE SWIM-UPCYCLE CHALLENGE: Swimwear brands Bondi Born, Chromat, Beach Riot, Maaji, and Gigi C are donating deadstock fabric to and mentoring five students from top design institute Istituto Marangoni Miami, who will show their looks as part of the 3rd annual PARAISO Swim-Upcycle Challenge, created to raise awareness on fashion sustainability.

● SWIM WEEK SPEAKEASY VIP HUB: Invitation-only VIP space & Speakeasy featuring amenities that include sunrise pilates classes, a glam bar, and champagne.

All shows will be live-streamed at paraisomiamibeach.com.