By Amy Rosner By Amy Rosner | August 24, 2021 | Style & Beauty
As part of the latest wave of its brand campaign - What Moves You, Makes You - Montblanc introduces two additional Mark Makers, actor Cillian Murphy, and international DJ Peggy Gou.
Created by award-winning agency Wieden+Kennedy Amsterdam, the campaign rolls out globally on August 24th.
The campaign conveys the message that Montblanc products are made to accompany you on your journey as you pursue what you love.
When Montblanc launched its new brand campaign What Moves You, Makes You last year, it set out to inspire people to express their full potential by doing what truly moves them, rather than following a more conventional path to success.
It did so by telling the extraordinary stories of “Mark Makers”, individuals living their life doing what inspires them the most and leaving their mark along the way.
After spotlighting the journeys of award-winning director Spike Lee, actor Taron Egerton, actor, singer, and writer Chen Kun, and actress Xin Zhi Lei, Montblanc is telling the stories of two exceptional Mark Makers: Cillian Murphy and Peggy Gou.
“Cillian and Peggy are both Mark Makers, inspiring individuals who embody the ethos of Montblanc. They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life. In their own original ways, they both leave their mark in the world through their artistry and creativity, always driven by their passions and a higher purpose,” says Vincent Montalescot, Montblanc EVP Marketing.
Irish-born stage and film actor Cillian Murphy has starred in The Dark Knight Trilogy, Inception, Dunkirk, and currently stars in critically acclaimed TV series Peaky Blinders. Murphy is always striving to push his craft forward, and move others through his own performances.
“Emotion of the story is the thing that is key for me. If I don’t feel altered by the story and the truth of the performance then it hasn’t worked for me as a performer and a viewer”, he explains.
South Korean Peggy Gou always follows her passions as she forges her own unique path to becoming a successful DJ, record label founder, and fashion entrepreneur. In a series of short films created by Montblanc, Peggy invites us into her world.
In a satirical twist on a classic Q&A, Peggy becomes both the interviewer and the interviewee, having a conversation with her multiple selves and sharing her many facets. They talk about her identity and work, from music to style to food, revealing a more intimate and authentic picture of the rising star, and the things that truly move her.
"Something should move you to be better. To do better. If you don't feel that, I feel like you are in a safe zone and you should find something that moves you. Always", says Peggy Gou.
With her compelling performances in both film and television, Xin Zhi Lei has made a lasting impression on audiences across China, which demonstrates her ability to craft distinctive characters in movies Crosscurrent and Brotherhood of Blades II.
Xin was chosen for the campaign because she always remains true to her original beliefs, and never stops exploring new possibilities in her journey as an actress.
Original Mark Maker Chen Kun returns for the second wave of the campaign, featured in new exclusive films and images.
As part of their partnership with Montblanc, the Mark Makers will appear sporting pieces from the new Montblanc UltraBlack Collection.
In its ongoing mission to inspire people to express their full potential by doing what truly moves them, Montblanc is introducing Montblanc UltraBlack, its first-ever complete cross-category collection united by an all-black design theme.
A celebration of the modernity of its most recognizable color, the collection brings together, with simplicity and timeless elegance, multiple product categories from leather goods to writing instruments, from watches to new smart technologies.
An audacious expression of sophisticated, modern style, each piece was created to inspire those seeking flexibility, versatility, and style as they travel their own personal journey to reaching their goals, on their own terms.
“The color black plays a big part in our Maison’s essence, and is core to the brand’s identity, even as it evolved over the years to become the Maison of Luxury Business Lifestyle. The pieces and their functionality, while unified by their black design, were carefully selected based on the everyday needs and mindset of those who don’t just strive to succeed, but who leave a mark with everything they do, always with meaning and purpose,” says Nicolas Baretzki, Montblanc CEO.
Photography by: Sourced from Montblanc